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Journalism

 

Information

 

Sara Steffes- Hansen, Chairperson

 

Department Office: Sage Hall 3003
Department Telephone: (920) 424-1042
Department Fax: (920) 424-7146
Department Website: www.uwosh.edu/journalism

CODE 61 or JOURNAL

 

Faculty

Filak
Gleason
Hansen
Kelling
Lee
Maguire
Nicolini

 

Degrees

  • Undergraduate: A major in Multimedia Journalism and Public Relations can lead to the degree(s): Bachelor of Arts; Bachelor of Science.
  • Graduate: None
 

Summary of Fields of Study

1. Goal(s)

  • See the department for a listing of its goal(s).

2. The Major(s)

  • The Department offers two majors: 1) Multimedia Journalism, and 2) Public Relations.  Within the Journalism major there is one emphasis: 1) Advertising.

The Minor(s)

  • The Department offers four minors: 1) Advertising 2) Public Relations 3) Multimedia Journalism 4) Media Studies
 

 

Admission/Graduation Requirements

A. Admissions Policy

  • Students must meet with a faculty adviser in the Department of Journalism to be signed into most journalism classes. Students must have completed Journalism 141 to be admitted to any 300- or 400-level journalism classes.

B. Grade Point Average Requirements

  • A minimum grade point average of 2.5, based on transcripts from all accredited colleges attended, is required. Students transferring to the University of Wisconsin Oshkosh will be evaluated for grade point average on the same basis as University of Wisconsin Oshkosh continuing students. Students must receive at least a “C” in all prerequisite journalism courses. (This refers to Journalism classes only and does not include courses in other departments to be completed by students majoring or minoring in Journalism.)

C. Credit Hour Requirements

  • Multimedia Journalism and Public Relations majors must complete 39 credits worth of journalism classes including required courses described in a later section.
  • All Journalism minors must complete 24 credits.
  • Journalism Professional Internship (Journalism 427) does not count toward meeting the 39 credit and 24 credit minimum.

D. Culminating Experience

  • All majors must complete a culminating experience during their anticipated final semester before graduation.

E. General Education Prerequisites

  • Students should complete WBIS 188 or its equivalent during their freshman or sophomore years.

F. Continuing Student Status

  • Majors may take no more than three journalism courses during any term (excluding interim courses). Minors normally take no more than one upper-level journalism course during a term and no more than two journalism courses during any term. Exceptions may be granted by the chair of the department.

G. Appeals

  • All appeals may be initiated through the chair of the Department of Journalism.

H. Non-Journalism Requirements

  • The Department of Journalism recognizes the standards of and is accredited by the Accrediting Council for Education in Journalism and Mass Communication (ACEJMC), which specifies that journalism majors must earn 72 credits in courses outside of journalism and mass communications. Radio-TV-Film courses will not count toward the 72 credit requirement. English courses will count except for English 317 Technical Writing.
  • Students who declare the major will have the accrediting requirement checked on their degree audit. The accreditation check is a graduation requirement for journalism majors.
  • In applying the standard, the department will maintain flexibility in order to consider each student’s program and interests. Among courses that will not be considered to be outside the journalism and mass communication area are:
    • All courses offered by the Department of Journalism
    • Courses in other departments that duplicate the content of courses offered by the Department of Journalism.
    • Courses taken at other colleges or universities, which resemble the offerings above and for which transfer students may receive Journalism credits. Each such course will be assessed by the chair of the Department of Journalism as if the course were offered at the University of Wisconsin Oshkosh.
 

 

Required Core Courses

 

Multimedia Journalism and Public Relations Majors

  • Journalism 141 Introduction to Media: News, Public Relations and Advertising
  • Journalism 221 Writing for the Media
  • Journalism 251 Foundations of Multimedia Storytelling
  • Journalism 324 Editing
  • Journalism 412 Law of Mass Communication
  • Journalism 499 Culminating Experience (0 crs.)

(Courses required for the emphases of Advertising are listed in Section VI.)

(Required number of journalism electives are listed in Section VI.)
(Non-journalism required courses listed below do not count in the 39 journalism credits.)

All students must take the following:

  • Computer Science: Computer Science 125 Worldwide Web Site Development 3 crs.
  • History: History 202 Modern United States History Since 1877 3 crs.
  • Political Science: Political Science 105 American Government and Politics 3 crs.
  • One course from the following list:
    • Problem Based Inquiry Seminar (PBIS): PBIS 189 3 crs.
    • Mathematics: Math 201 3 crs.
    • Psychology: Psychology 203 3 crs.
    • Sociology: Sociology 281 3 crs.
 

The Major(s), with Emphases and/or Options

 

1.  Multimedia Journalism Major

  • Required Credits: 39 credits
  •  Required Courses: In addition to the core courses:
    • 327 Reporting
    • 331 Visual Media Design
    • 429 Special Topics in Writing/Editing
    • 452 Special Topics in Visual Journalism
    • One additional 429 or 452 of a different topic
    • Three general electives in Journalism

 

A. Advertising Emphasis

Recommended for students who have career objectives in advertising and related areas involving market communications.

    •  Required Credits: 39 credits
    •  Required Courses: In addition to the core courses:
      • Nine credits from the Required Advertising courses: Journalism 250, 351 and 353.
      • Nine credits from the Advertising Electives (at least three credits must be a 400-level course): Journalism 211, 331 OR 452, 340, 424, 440 OR 457, 472.
      • Two general electives in Journalism
        • Electives: Six credits from the department’s offerings to meet the 39 credits requirement of the major. Classes already taken from the Required Advertising courses and Advertising Electives do not count again as electives.

Comments:  Professional Journalism Internship (Journalism 427) is strongly encouraged, but does not count toward the 39 credit major.  Participation in the UWO Ad Club, UWO Photo Club, Dr. Julie Henderson Public Relations Student Society of America (PRSSA) at UWO, Society for Professional Journalists (SPJ) and/or the student newspaper, the Advance-Titan, is strongly recommended.  For students who are enrolled in the University Honors Program, the department offers Honors: Thesis Journalism 474.

 

2.  Public Relations Major

Recommended for students who have career objectives in public relations and related areas involving internal and external communications, corporate communications, non-profit organizations and governmental organizations.

    • Required Credits: 39 credits
    • Required Courses: In addition to the core courses:
      • Nine credits from the Required Public Relations courses: Journalism 211, 315 and 319.
      • Nine credits from the Public Relations Electives (at least three credits must be a 400-level course): Journalism 250 or 327, 331 or 452, 340, 440 OR 452, 455, 472.
    • Two general electives in Journalism
      • Electives: Six credits from the department’s offerings to meet the 39 credits requirement of the major. Classes already taken from the Required Public Relations courses and Public Relations Electives do not count again as electives.

Comments: Professional Journalism Internship (Journalism 427) is strongly encouraged, but does not count toward the 39 credit major.  Participation in the UWO Ad Club, UWO Photo Club, Dr. Julie Henderson Public Relations Student Society of America (PRSSA) at UWO, Society for Professional Journalists (SPJ) and/or the student newspaper, the Advance-Titan, is strongly recommended.  For students who are enrolled in the University Honors Program, the department offers Honors: Thesis Journalism 474.

 

The Minor(s)

 

1.  Media Studies Minor

Recommended for students who wish to supplement a major in another discipline.

  • Required Credits: 24 minimum
  • Required Courses:
    • Journalism: Journalism 141, 221, 251, 324
  • Electives: 12 credits from the department’s offerings to meet the 24 credit minimum requirement of the minor. Journalism 412 Media Law is strongly recommended.  An earned grade of C (2.0) or better is required in any course serving as a prerequisite.

Comment: Students minoring in Media Studies should consult an adviser to arrange an appropriate program of electives.

 

 

2.  Advertising Minor

  • Required Credits: 24 minimum
  • Required Courses:
    • Journalism: Journalism 141, 221, 251, 250, 324, 351, 353
  • Electives: Three credits from the department’s offerings to meet the 24 credit minimum requirement of the minor. The following courses do not count toward the minor: Journalism 340, 424, 427, 440, 455, 472.  An earned grade of C (2.0) or better is required in any course serving as a prerequisite.

Comment: Students minoring in Advertising should consult an adviser to arrange an appropriate program of electives.

 

3.  Public Relations Minor

  • Required Credits: 24 minimum
  • Required Courses:
    • Journalism: Journalism 141, 211, 221, 251, 315, 319, 324
  • Electives: Three credits from the department’s offerings to meet the 24 credit minimum requirement of the minor. The following courses do not count toward the minor: Journalism 340, 424, 427, 440, 455, 472.  An earned grade of C (2.0) or better is required in any course serving as a prerequisite.

Comment: Students minoring in Public Relations should consult an adviser to arrange an appropriate program of electives.

 

4.  Multimedia Journalism Minor

  • Required Credits: 24 minimum
  • Required Courses:
    • Journalism: Journalism 141, 221, 251, 324, 327, 331
  • Electives: Six credits from the department’s offerings to meet the 24 credit minimum requirement of the minor. The following courses do not count toward the minor: Journalism 340, 424, 427, 440, 455, 472. An earned grade of C (2.0) or better is required in any course serving as a prerequisite. 

Comment: Students minoring in Multimedia Journalism should consult an adviser to arrange an appropriate program of electives.

 

Course Offerings

Journalism    130

3 (crs.)

Introduction to Mass Communication (XC)

A survey course examining print, electronic and persuasive media from a historical and theoretical perspective. Media discussed include newspapers, magazines, books, radio, television, public relations, advertising and the Internet.

 

 

Journalism    141

3 (crs.)

Introduction to Media: News, Public Relations and Advertising (XC)

This course is designed to provide you with the essential knowledge about the media and the professions in the media. It will enable you to understand the complex relationship between the media and society, which promotes critical thinking about the ways in which the media inform our everyday lives. You also will study the theories, regulations, and effects of mass communication and how they relate to cultures.

 

 

Journalism    211

3 (crs.)

Principles of Public Relations

Survey of the field of public relations, emphasizing theory and reviewing concepts, issues, techniques and practices.  Designed to background the potential professional as well as individuals who will deal with the public in other careers such as business, education, government and community agencies. Prerequisite: 30 units (crs.).

 

 

Journalism    221

3 (crs.)

Writing For The Media

Discussion of and exercises in writing for print, including Web-based media.  Course topics include style and structure of news stories, types of stories, evaluations of news and relationships between editorial operations and public relations.  Students should have typing proficiency before enrolling.  (2+2)

 

 

Journalism    239

3 (crs.)

Media Photography I

Study and practice of photography related to journalistic publications and online media. Laboratory work includes use of cameras digital imaging equipment. Prerequisite: 30 units (crs.) (1+4)

 

 

Journalism    250

3 (crs.)

Principles of Advertising

Advertising as a form of mass persuasion. Survey of advertising practices in a multicultural society. Prerequisite: 30 units (crs.). (3+0)

 

 

Journalism    251

3 (crs.)

Foundations of Multimedia Storytelling

Provides a broad understanding of digital multimedia by teaching a theoretical background while engaging students in hands-on projects. Introduces students to the process of creating and manipulating the major elements of digital media including visuals, sound, and text, so that they can be published online as stories. Students will learn relevant software programs so that they can apply their theoretical knowledge in multimedia production. (2+2)

 

 

Journalism    299

1 – 3 (crs.)

Intermediate Independent Study

Readings, reports, papers, or projects to be determined by the individual instructor. Prerequisite: Introductory Journalism or Radio-TV-Film course or Journalism 141, RTF/Jour 130 or RTF 101, and consent of instructor.

 

 

Journalism    312

3 (crs.)

Media Ethics

Studies of the moral issues and ethical problems that concern mass media practitioners, including those involved in broadcasting, print, public relations and advertising. Cross-listed: RTF 312/Journalism 312. Students may receive credit for only one of the two cross-listed courses. Prerequisite: RTF students: Cumulative 2.5 GPA and RTF 115 and 310: Journalism 141, 221, 324 and 60 credits or consent of instructor.

 

 

Journalism    315

3 (crs.)

Public Relations Techniques

Study of skills and techniques essential to public relations practice. Focuses on solving problems through projects in writing and designing effective communication. Includes strategies and messages for print and electronic media. Prerequisite: Journalism 141, 211, 221 and 324 each with a grade of C or better and 60 units (crs.). (2+2)

 

 

Journalism    319

3 (crs.)

Planning and Management Case Studies in Public Relations

Advanced study of the theory and application of public relations planning and management through the use of case histories. Subject areas may include media relations, employee relations, crisis communication, community relations, public affairs, and international relations. Students will be expected to apply theoretical and ethical dimensions to their analyses. Prerequisites: Journalism 211, with a grade of C or better and 60 credits.

 

 

Journalism    324

3 (crs.)

Editing

Practice in editing copy for publication, headline writing, correction of copy, photo editing, publication design and make-up. Prerequisite: Journalism 221 with a grade of C or better. (2+2)

 

 

Journalism    325

3 (crs.)

Magazine Editing and Production

Study of general, specialized, trade and company publications; selection and editing of content and technical procedures. Term project. Prerequisite: Journalism 141, 221, 324, 327 and 331 each with a grade of C or better or consent of instructor. (2+2)

 

 

Journalism    327

3 (crs.)

Reporting

Practice in gathering and writing of news, interviewing news sources, making ethical decisions. Assignments are frequently published in student and community newspapers. Prerequisite: Journalism 141 and 221 each with a grade of C or better and 60 units (crs.). (2+2)

 

 

Journalism    331

3 (crs.)

Visual Media Design

Provides intermediate-level instruction in multimedia design, creation, and editing. Students will be evaluated in use of aesthetic principles, creation of audience engagement, and implementation of innovative techniques. Course will address relevant professional issues, such as media ethics. Prerequisite: Grade of C or better in 61-251. (2+2)

 

 

Journalism    340

3 (crs.)

New and Emerging Media

Surveys new and emerging forms of media, covering theory and concepts surrounding their development and impact within the global communications landscape. Use of new media tools augments learning. Topics include media evolution with the Internet, and social media and mobile technologies related to democratic, economic, and cultural implications; convergence; news and content producers; information search; strategic communication for advertising, marketing and public relations; uses of media organizations, corporations, non-profits, government and grassroots groups; and broader issues of transparency, diversity and ethics. Prerequisites: 60 credits and Journalism 221.

 

 

Journalism    341

3 (crs.)

Media and Society

Relationships among the mass media, the individual and society are studied from a social scientific and humanistic vantage. Focuses on the origins, methods, and uses of communications theories, such as media effects and audience interpretation. Also investigates the social processes by which media producers, such as journalists and advertisers/public relations practitioners, decide what is media content and the society and economic forces that influence those decisions.  Prerequisite: Journalism 141 with a grade of C or better and 60 units (crs.). (3+0)

 

 

Journalism    343

3 (crs.)

Travel and Documentary Photography

The application of advance photography techniques at non-local sites to make travel and documentary photographs worthy of publication in traditional and emerging media. The use of cultural analysis to better understand the people and places being photographed. Prerequisites: Journalism 141, Journalism 239; or consent of instructor.

 

 

Journalism    347

3 (crs.)

The Journalist in Literature and Film

Study of the diverse roles that journalists play in culture and society, both positive and negative, using literature and film as lenses. Focuses on historical, ethical, and normative topics related to journalists and the profession. Issues that will be considered include the responsibilities of journalists in a free society, the practices and standards of journalists as contrasted with textbook ideals, and the relationship between journalists and the culture as a whole. Prerequisite: 60 credits.

 

 

Journalism    351

3 (crs.)

Advertising Copy, Layout and Production

Principles and techniques of copy writing, selection and presentation of creative strategies and sales points, use of computer skills and application of product and market research to specific creative problems in advertising. Preparation of copy, layout planning, and production. Prerequisite: Journalism 141, 221, 250, and 324 each with a grade of C or better and 60 units (crs.). (2+2)

 

 

Journalism    353

3 (crs.)

Advertising Media

Planning, selecting and buying of advertising media in a variety of marketing contexts. The emphasis is on consumer products and services, but other types of advertising are considered as well.  Relevant research deals with market segments and media audiences. Prerequisite: Journalism 141, 221, 250, and 324 each with a grade of C or better. (2+2)

 

 

Journalism    371

3 (crs.)

History of Journalism in the United States

Covers the history of journalism and the mass media in the United States, colonial times to the present.  Discusses the mass media as a complex social and cultural institution and focuses on the integration of the media into the social, economic, and political systems in the United States and on the effects the press has had on those systems. Prerequisite: Journalism 141 with a grade of C or better and 60 units (crs.). (3+0) (Fall)

 

 

Journalism    380

1 – 3 (crs.)

Global Media

Comparison of national media systems, with emphasis on the relationships between news media, culture, and the political economy. Prerequisite: Journalism 141 with a grade of C or better, or 60 credit hours or more. (3+0) (Offered irregularly)

 

 

Journalism    412

3 (crs.)

Law of Mass Communication

A study of development and current state of freedom of expression in the United States, with an emphasis on the Wisconsin experience.  Covers such topics as libel, invasion of privacy, fair trial-free press, privilege, open records and open meetings, obscenity, and controls on advertising and broadcasting. Emphasis is on First Amendment cases decided by the U.S. Supreme Court. Prerequisite: Journalism 141, 221 and 324 each with a grade of C or better and 85 units (crs.). (3+0)

 

 

Journalism    413

3 (crs.)

Feature Writing

Writing, researching and marketing articles for publication in newspapers and magazines and in online formats with emphasis on developing an effective style of writing. Prerequisite: Journalism 141, 221, 324 and 327 each with a grade of C or better. (2+2)

 

 

Journalism    424

3 (crs.)

Strategic Campaigns in Advertising

Students work as an agency team to develop an advertising plan for a commercial or non-commercial product or service. Assignments include strategic planning, creative advertisements, and formal presentations.  Prerequisite: Journalism 141, 221, 250, 324, 351 or 353 each with a grade of C or better or consent of instructor. (2+2)

 

 

Journalism    427

3 (crs.)

Professional Journalism Internship

Professional experience in reporting, editing, photography, advertising, public relations or other areas of journalism acquired at newspapers or other media organizations, industries, advertising or public relations agencies, or other organizations. Prerequisite: Journalism 141 with a grade of C or better, completion of course work appropriate to the internship and consent of internship coordinator. Pass/Fail course.

 

 

Journalism    428

3 (crs.)

Advanced Reporting

Intensive reporting experience with emphasis on covering a particular beat or specialized topic area in formats for print and online publication. Prerequisite: Journalism 141, 221, 324 and 327 each with a grade of C or better. (2+2)

 

 

Journalism    429

3 (crs.)

Special Topics in Writing/Editing

Provides instruction in the use of advanced storytelling techniques in a specialized area of journalistic writing/editing. Students will be evaluated on the creation of content that engages audience members through the use of innovative writing/editing approaches. Course will address relevant professional issues, such as media ethics. Prerequisite: Grade of C or better in Journalism 221 Writing for the Media, 327 Reporting. (2+2)

 

 

Journalism    430

3 (crs.)

Media Photography II

Digital color photography for publications and online media. Use of emerging technologies. Emphasis on picture series editing, composition, and content suitable for publication. Students create a culminating experience project. Prerequisites: Journalism 141, 221, 239 and 324 each with a grade of C or better and 60 units (crs.). (1+4)

 

 

Journalism    431

3 (crs.)

Reporting of Public Affairs

Instruction and practice in covering university, city, county, local, state and federal agencies and courts. Local, state and national politics in relation to coverage by the media. Prerequisite: Journalism 141, 221 and 327 each with a grade of C or better and consent of instructor. (2+2) (Offered irregularly)

 

 

Journalism    440

3 (crs.)

Application of New and Emerging Media

This course is designed to provide realistic learning experiences in the research, planning, execution and evaluation of the use of new and emerging media as applied to the practice of public relations, other fields of strategic communication such as advertising and marketing, and new and emerging media as used by newsgathering organizations. All class members will produce projects for various campus and community organizations that expect a professional level of quality. Students will also be expected to devise a new media policy for their clients. Prerequisites: Journalism 340 New and Emerging Media or consent of instructor.

 

 

Journalism    441

3 (crs.)

Interpretive and Persuasive Writings

Types of interpretive writing, including editorials, columns, online commentary, reviews, and explanatory news stories and magazine articles. Prerequisite: Journalism 141, 221 and 327 each with a grade of C or better and consent of instructor. (2+2) (Offered irregularly)

 

 

Journalism    446

1 – 3 (crs.)

Advanced Independent Study

See Independent Study under Course and Academic Advisement Policies information for general course description, general prerequisites, and proper contract form requirements. Prerequisite: 60 units (crs.), preparation in academic area and 3.0 GPA or above.

 

 

Journalism    451

3 (crs.)

Online Publishing

Study of the Internet as a medium for news, information and commerce; introduction to the mechanics of Web publishing. Writing, editing and image production for online publication.  Semester project.  Prerequisites:  Journalism 141, 221, 324 and one of the following: Journalism 239, 251, 315, 327, 331, 351 or consent of instructor. (2+2)

 

 

Journalism    452

3 (crs.)

Special Topics in Visual Media

Provides instruction in specialized topic of visual journalism that may vary each time course is offered. Students will learn how to rate advanced media products, such as multimedia websites, advertising and editorial illustrative photographs, documentary visuals, and digital experiences. Repeatable with different topics. See department for more information. Prerequisite: Grade of C or better in 61-251; or consent of instructor. (2+2)

 

 

Journalism    453

3 (crs.)

Journalism Seminar

Recent developments and/or problems in journalism; emphasis on individual student research. Prerequisite: 90 units (crs.). (2+2)

 

 

Journalism    454

3 (crs.)

Selected Topics

The intensive study of a topic to be determined by the department. Information about a Selected Topics course announced in the Timetable can be obtained at the Department of Journalism office. This course may be repeated with different content. (2+2)

 

 

Journalism    455

3 (crs.)

Public Relations Campaigns

This is a case-study approach to solving a public-relations problem through research, planning, implementation, and evaluation. Students work as a team to develop a written plan and creatives. Prerequisite: Journalism 141, 211, 221, 315 and 324 each with a grade of C or better or consent of instructor. (2+2)

 

 

Journalism    456

1 – 3 (crs.)

Related Readings

See Related Readings under Course and Academic Advisement Policies information for general course description, general prerequisites and proper contract form requirements.

 

 

Journalism    457

3 (crs.)

Media Organization and Management

An overview of modern mass media management including perspectives on functions, organization, administration, policies, practices and career development. Interaction with media-related organizations such as advertising and public relations companies is also included. Prerequisite: Journalism 141, 221, 324, each with a grade of C or better and 60 units (crs.). (3+0)

 

 

Journalism    472

3 (crs.)

Research in Strategic Communication

A survey of current research methods in various mass communication fields, including advertising, news and public relations. The course draws heavily on research methods developed in the social sciences, particularly political science, psychology and sociology. Prerequisite: Journalism 141, 221, 324 or consent of instructor. (2+ 2)

 

 

Journalism    474

1 – 6 (crs.)

Honors: Thesis

Honors thesis projects include any advanced independent endeavor in the student’s major field of study such as, a written thesis, scientific experiment or research project, or creative arts exhibit or production. Proposals (attached to Independent Study contract) must show clear promise of honors level work and be approved by a faculty sponsor. Course title for transcript will be ‘Honors Thesis.’ Completed projects will be announced and presented to interested students and faculty. Prerequisite: The Honors College and junior standing. Maximum of 6 units (crs.).

 

 

Journalism    499

0 (crs.)

Culminating Experience

Required culminating experience to graduate. Students present a portfolio to faculty for review. Students must be enrolled in class their final semester, unless they get permission from the department. Prerequisite: 90 credit hours or more completed and permission of department.