Our Team

University of Wisconsin Oshkosh  |  835 High Avenue  | Sage Hall, Room 1614 |  Oshkosh, WI 54901

The Alta Resources Center for Entrepreneurship and Innovation is located at the University of Wisconsin Oshkosh. Please don’t hesitate to contact us with any questions or interest in learning more about our programs.

Colleen Merrill
Executive Director
(920) 424-1456

Colleen specializes in creative financial packages, strategy planning, startups and connecting to resources. Her office is fast paced, fun, collaborative and always looking for ways to innovate and improve.

Watching clients achieve their dreams through hard work and dedication is one of her favorite aspects of the job. Projects that are especially meaningful to Colleen are multifaceted, require creative approaches and help people/companies reach their goals when they weren’t quite sure they could.

She loves to serve on the board for the Boys and Girls club. Her hobbies encompass anything that involves outdoors and sunshine: kayaking, hiking, swimming and spending time with friends and family.

Dan Brosman
(920) 424-1826
Schedule a meeting with Dan

Dan’s areas of expertise include business startup planning, traditional marketing, digital marketing, social media, websites/apps, growth hacks and process optimization. He enjoys working with businesses in their startup stages because it’s a lot of fun to see an idea hatch and come to life. He also likes that his position allows him to work with diverse businesses and a variety of projects because he can constantly learn and expand his knowledge.

Clients say that Dan is approachable, friendly and always looking out for their best interest. He believes having a comfortable consultant/client relationship creates trust, transparency and accountability. He loves hearing that sigh of relief from clients after a challenge has been solved because, to him, nothing feels better than helping others succeed.

When he’s not working, Dan is involved with community events and professional business organizations. In his free time, he enjoys spending time outdoors, watching sports, working on freelance projects and spending time with family.

  • BBA Human Resources
  • Certificates: Financial Services, E-Ship & Small Business Management
  • MBA (in progress)
  • SBDC at UW Oshkosh