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Undergraduate Programs Office
Sage Hall, Suite 1608
Email: business@uwosh.edu
Phone: (920) 424-0297

Office of the Dean
Sage Hall, Suite 2612
Email: cob@uwosh.edu
Phone: (920) 424-1444

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Emphases at the UW Oshkosh College of Business

Click here to download the BBA Emphases Planning Sheet.

Several departments in the College of Business offer emphases programs for students in the College of Business and from other colleges at UW Oshkosh. In addition to departmental emphases, the College of Business also offers some emphasis programs that involve coursework from multiple departments and programs.

For more information on programs offered by a department, follow the links below.

Business Analytics Emphasis

With the increasing demand in the business world for employees with strong statistical skills, this emphasis will give students the necessary data analysis and research skills.

Cost Management Emphasis

This emphasis is designed for students pursuing careers with significant job responsibilities in cost management and control within industrial settings. Not open to Accounting majors. Learn more about this emphasis.

Digital Marketing Emphasis

This emphasis offers an overview of digital marketing strategies and introduction to specific digital marketing tools and software. It provides an opportunity for students to apply skills toward developing and executing a cohesive digital marketing strategy.

Enterprise Systems (ERP) Technology Management Emphasis

This emphasis will allow students to gain knowledge in an important technology being used by most larger organizations.  The emphasis will have particular value to students majoring in accounting, supply chain management, and information systems. Learn more about this emphasis.

Entrepreneurship and Small Business Management Emphasis

This emphasis is recommended for students who have a career interest in starting a new business or small business ownership or management. Open to any business major. Learn more about this emphasis.

Financial Services Emphasis

This emphasis will allow students to broaden and expand their skills in financial services while pursuing a major in another area. Not open to Finance majors. Learn more about this emphasis.

Healthcare Management Emphasis

This emphasis is recommended for students interested in careers in healthcare organizations. The Honors version of any course may be substituted. See a Healthcare adviser for General Education recommendations in support of this Emphasis.

Human Resource Management Emphasis

This emphasis is intended to give non-HR Majors a better ability to manage people issues generally related to their particular occupation. Open to any business majors. Learn more about this emphasis.

Information Management Emphasis

This emphasis is recommended for students who wish to be able to analyze, manage and use information systems within their functional area of expertise in business and to prepare themselves to work with information systems professionals in assessing information needs, developing requirements and implementing solutions. Not open to IS majors.

Insurance Emphasis

This emphasis is recommended for students who wish to expand their knowledge of the insurance industry, laws, and products. Open to any business major. Students cannot complete both the Insurance emphasis and the Insurance and Risk Management minor.

International Management Emphasis

This emphasis will allow students to expand their knowledge of the international business environment beyond their major. Open to any business major. Not open to students with a minor in Global Business. Learn more about this emphasis.

Marketing Emphasis

This emphasis complements and enhances other College of Business majors and career options including, but not limited to: marketing/customer analytics, financial performance metrics, customer database management, providing place utility to customers.

Retail Management Emphasis

This emphasis will prepare students for careers in retail management. Open to all business majors.

Sales Emphasis

This emphasis is designed for students who might enter sales as a career, or where professional sales is one component of their job. The emphasis focuses on professional sales: complex sales, sales to organizations and sales management. Open to all business majors. Learn more about this emphasis.

Supply Chain Management Emphasis

This emphasis will provide students with a more in-depth understanding of the planning, execution and control of the activities amongst interconnected businesses in the delivery of products and services. Required courses provide students an overview of the planning and control functions within a company and between companies in the supply chain. The courses for this emphasis teach students about supply chain management problem-solving techniques, leadership skills, manufacturing planning, sourcing, transportation and inventory management. Not open to Supply Chain Management majors.

Tax Planning Emphasis

This emphasis is designed for those students pursuing careers in financial planning or tax preparation services. Not open to Accounting majors.

Web and Mobile Development Emphasis

This emphasis is designed for students who wish to gain skills in developing their own apps and in creating e-commerce systems. Open to all business majors.

Web Presence Management Emphasis

This emphasis will provide students with some exposure to managing web sites and companies’ web presences and online marketing strategies. (Not open to Interactive Web Management majors). Learn more about this emphasis.