Almost all businesses today engage in some form of digital marketing. More than one-third of UW Oshkosh Marketing students have an internship in digital marketing or social media management. Preparing for a career in digital marketing will prepare you for one of the hottest job categories in the field of Marketing. Customers find your business’s website through a search engine so marketers must understand how to optimize websites and use search engine ads to increase the likelihood customers find you on the web. Email marketing and social media can be great tools for promoting a business, product, service, experience or idea. Leveraging these tools properly will help you drive customers to your website. The internet provides the opportunity to track customers and learn more about their preferences. Armed with this data, companies have the ability to find more customers through a variety of digital channels. In this emphasis, students get hands-on practice on how to execute elements of a digital marketing strategy but also how to use specific performance-based feedback to adapt their marketing strategy to maximize performance.