“The educational experience I received in the UW Oshkosh marketing program is unparalleled when I compare myself to my global colleagues. I was set up for success in my consulting career thanks to such a thorough understanding of marketing fundamentals, the ability to apply my skills while still in school, and the opportunity to shape the program toward my passion areas, international business
and market research.”
Students who complete their Bachelor of Business Administration with a marketing major take a well-rounded blend of courses that allow them to develop a set of analytical skills that can be broadly applied in business, government, consulting and research.
Students complete the required courses for the marketing major and have the option to select an emphasis and elective courses.
Bachelor of Business Administration Courses
Students complete the required courses to earn their BBA. These courses cover topics that build a foundation for the Marketing major courses.
Career Options Exploration
Marketing majors have the option of enrolling in Internship Experience (Business 492) or selecting a certificate to jumpstart their career path. Explore a marketing certificate planning sheets.
Download the BBA planning sheet