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Marketing Major

Click here to download the Marketing Major Planning Sheet.

Students who complete their Bachelor of Business Administration with a marketing major take a well-rounded blend of courses that allow them to develop a set of analytical skills that can be broadly applied in business, government, consulting and research.

Students complete the required courses for the marketing major and have the option to select an emphasis and elective courses.

 

“The sales emphasis provided me with outstanding skills. The course projects and assignments were similar to real-world tasks, and the feedback and coaching I received from professionals in the field was extremely beneficial. I was able to hit the ground running in my career.”

Jacob Scheff

UW OSHKOSH ALUMNA, ‘18

Bachelor of Business Administration Courses

Students complete the required courses to earn their BBA. These courses cover topics that build a foundation for the Marketing major courses. Click here to download the BBA planning sheet.

Career Options Exploration

Marketing majors have the option of enrolling in Internship Experience (Business 492) or selecting a certificate to jumpstart their career path. Click here for a Marketing Certificate Planning Sheets