Melissa Bublitz


Office Hours:
Preferred Contact Method: Email
Preferred Contact Info:
Day(s): Office: Wednesday
Virtual office: Tuesday
Time(s): W: 12:40-1:40;
Tues 1:30-3:00 or by appt
  • Ph.D. Marketing University of Wisconsin-Milwaukee 2011
  • MBA UW Oshkosh 2002
  • BBA Marketing UW Oshkosh 1996

Online Instructor Certification Course, UW Oshkosh, 2022-2023 Completion

Melissa G. Bublitz is Professor of Marketing at the University of Wisconsin Oshkosh. Her research focuses on the intersection of marketing and public policy investigating topics such as food decision making and hunger, financial decision making, health and well-being, sustainability, social changemakers, and nonprofit marketing. Her work seeks to leverage marketing science to empower consumers and organizations to make choices that advance the well-being of individuals and communities. Her research work has appeared in the Journal of Consumer ResearchJournal of Consumer Psychology, Journal of Public Policy & Marketing, Journal of Business Research, Journal of the Association for Consumer Research, Journal of Consumer Affairs, Appetite, and the Journal of Research for Consumers.

Melissa's collaborative research with Laura Peracchio from UW-Milwaukee and nonprofit leaders Jonathan Hansen and Sherrie Tussler from Milwaukee's Hunger Task Force was awarded the 2022 Thomas C. Kinnear Award for their article “Hunger and Food Well-Being: Advancing Research and Practice,” which appeared in the April 2019 issue (Vol. 38, No. 2) of Journal of Public Policy & Marketing. This paper was also a finalist for the 2021 AMA-EBSCO-RRBM Award for Responsible Research in Marketing.

Melissa is currently an Associate Editor at the Journal of Consumer Psychology and at the Journal of Public Policy & Marketing. She is also on the Editorial Review Board at the Journal of Consumer Affairs. Melissa serves as the Treasurer for ACR's Special Committee for Transformative Consumer Research (TCR). Locally she is Chair of the Board of Directors for Prospera Credit Union and advises several other nonprofits on matters of marketing and social impact.

Conference Presentations:
  • Nardini, G., Rank-Christman, T., Cross, S. N., Bublitz, M., & Peracchio, L. A. . Best Practices for Social Movement Impact. Transformative Consumer Research - Impact Conference 2022, Chicago, IL.
  • Bublitz, M., Hansen, J., & Peracchio, L. A. . Collaborative Research to End Hunger. Transformative Consumer Research - Impact Conference 2022, Chicago, IL.
  • Bublitz, M., & Peracchio, L. A. . Stronger Together: Partnering with Social Impact Organizations to Advance Well-being. Transformative Consumer Research Conference 2021, Virtual.
  • Bublitz, M., Chaplin, L., & Peracchio, L. A. . Youth Social Entrepreneurship: Transformative Consumer Research and the United Nations Sustainable Development. Marketing & Public Policy Conference 2021, Virtual.
  • Bublitz, M. G., & Peracchio, L. A. . Pandemic Reveals Vulnerabilities in FoodAccess: Confronting Hunger Amidst a Crisis. Winter American Marketing Association (AMA) 2021, Virtual.
  • Bublitz, M. G., & Peracchio, L. A. . Broadening the Impact of TCR: Converting Research Insights into Action. Marketing & Public Policy Conference 2020, ZOOM.
  • Bublitz, M. . Teens as Changemakers: Empower. Transformative Consumer Research Conference 2019, Tallahassee, FL.
  • Wang, K., Bublitz, M., & Zhao, G. . Perseverance in Adversity: Using Counterfactual Thinking to Empower Dieters. Winter AMA 2019, Austin TX.
  • Bublitz, M., Hansen, J., Peracchio, L. A., & Tussler, S. . Hunger and Food Well-being: Advancing Research & Practice. Winter AMA 2019, Austin TX.
  • DeArmond, S. E., Bublitz, M., & Spivack, A. . Wellness at work: An organizing framework for research on wellness programs. Eleventh International Conference on Occupational Stress and Health, Atlanta, Georgia.
Professional Presentations:
  • Bublitz, M. Crafting Stories to Create Impact, Hunger Relief Federation of Wisconsin. November 2021.
  • Bublitz, M. G., Hansen, J., Peracchio, L. A. Developing a Research Community to Create Social Impact, University of California Riverside. November 2021.
  • Bublitz, M. Why did I eat that? Advancing the Food Well-being Paradigm, Weight of the Fox Valley. August 2017.
Awards and Honors:
  • 2022 Thomas C. Kinnear/Journal of Public Policy & Marketing Award (2022, February 28) American Marketing Association (AMA).
  • AMA EBSCO Responsible Research in Marketing - Finalist (2021, December 15) American Marketing Association (AMA) and Responsible Research in Business & Management (RRBM) 2021 Finalist.
  • Thomas Brooks Best Reviewer Award for the Journal of Consumer Affairs (2020, May 19) American Council on Consumer Interests.
  • Penson Award (2019, September 3) University of Wisconsin Oshkosh.
  • MBA Consortium Outstanding Faculty - Electives (2016, January) MBA Constortium.
Contracts and Grants:
  • Researcher in Residence at Milwaukee’s Hunger Task Force: Mobile Market Initiatives to Increase Fruit & Vegetable Consumption UW Oshkosh Sabbatical FDB Research .
  • Hunger Task Force Mobile Market Initiative: Increasing Fruit & Vegetable Consumption Among Vulnerable Populations Association for Consumer Research (ACR)/Transformative Consumer Research Grants, Gus Shumaker Nutrition Incentive Program (USDA GusNIP) External .