Melissa Bublitz

Associate Professor

Office Hours:
Preferred Contact Method: Email
Preferred Contact Info:
Day(s): Office: Wednesday
Virtual office: Tuesday
Time(s): W: 12:40-1:40;
Tues 1:30-3:00 or by appt


  • Ph.D. Marketing University of Wisconsin-Milwaukee 2011
  • MBA UW Oshkosh 2002
  • BBA Marketing UW Oshkosh 1996
Melissa G. Bublitz is an Associate Professor of Marketing at the University of Wisconsin Oshkosh. Her research focuses on the intersection of marketing and public policy investigating topics such as food decision making, financial decision making, health and well-being, sustainability, social entrepreneurship, and non-profit marketing. Her work seeks to leverage marketing science to empower consumers and organizations to make choices that advance the well-being of individuals and communities. Her research work has appeared in the Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Consumer Psychology, Journal of Business Research, European Journal of Marketing and the Journal of the Association for Consumer Research.
Conference Presentations:
  • Bublitz, M., & Peracchio, L. A. . Stronger Together: Partnering with Social Impact Organizations to Advance Well-being. Transformative Consumer Research Conference, Virtual.
  • Bublitz, M. G., & Peracchio, L. A. . Broadening the Impact of TCR: Converting Research Insights into Action. Marketing & Public Policy Conference, ZOOM.
  • Bublitz, M. . Teens as Changemakers: Empower. Transformative Consumer Research Conference, Tallahassee, FL.
  • Wang, K., Bublitz, M., & Zhao, G. . Perseverance in Adversity: Using Counterfactual Thinking to Empower Dieters. Winter AMA, Austin TX.
  • Bublitz, M., Hansen, J., Peracchio, L. A., & Tussler, S. . Hunger and Food Well-being: Advancing Research & Practice. Winter AMA, Austin TX.
  • Bublitz, M., & Peracchio, L. . Ending Hunger: Empowering Local Solutions. Transformative Consumer Research, Cornell, Ithica NY.
  • Bublitz, M. G., Furccheim, P., & Gau, S. L. . Storytelling for the Digital Age: SCO Stories that Create Social Media Buzz. Marketing & Public Policy 2016, CA Polytech - San Luis Obispo.
  • DeArmond, S. E., Bublitz, M., & Spivack, A. . Wellness at work: An organizing framework for research on wellness programs. Eleventh International Conference on Occupational Stress and Health, Atlanta, Georgia.
Professional Presentations:
  • Bublitz, M. Why did I eat that? Advancing the Food Well-being Paradigm, Weight of the Fox Valley. August 2017.
Awards and Honors:
  • Thomas Brooks Best Reviewer Award for the Journal of Consumer Affairs (2020, May 19) American Council on Consumer Interests.
  • Penson Award (2019, September 3) University of Wisconsin Oshkosh.
  • MBA Consortium Outstanding Faculty - Electives (2016, January) MBA Constortium.
Contracts and Grants:
  • Hunger Task Force Mobile Market Initiative: Increasing Fruit & Vegetable Consumption Among Vulnerable Populations Association for Consumer Research (ACR)/Transformative Consumer Research Grants, Gus Shumaker Nutrition Incentive Program (USDA GusNIP) External .
  • Perseverance in Adversity: Using Counterfactual Thinking to Empower Dieters Faculty Development Summer Grant FDB Research .