• Ph.D. Marketing University of Wisconsin-Milwaukee 2011
• MBA UW Oshkosh 2002
• BBA Marketing UW Oshkosh 1996

Online Instructor Certification Course, UW Oshkosh, 2022-2023 Completion

Melissa G. Bublitz is Professor of Marketing at the University of Wisconsin Oshkosh. Her research focuses on the intersection of marketing and public policy investigating topics such as food decision making and hunger, financial decision making, health and well-being, sustainability, social changemakers, and nonprofit marketing. Her work seeks to leverage marketing science to empower consumers and organizations to make choices that advance the well-being of individuals and communities. Her research work has appeared in the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Public Policy & Marketing, Journal of Business Research, Journal of the Association for Consumer Research, Journal of Consumer Affairs, Appetite, and the Journal of Research for Consumers.

Melissa's collaborative research with Laura Peracchio from UW-Milwaukee and nonprofit leaders Jonathan Hansen and Sherrie Tussler from Milwaukee's Hunger Task Force was awarded the 2022 Thomas C. Kinnear Award for their article “Hunger and Food Well-Being: Advancing Research and Practice,” which appeared in the April 2019 issue (Vol. 38, No. 2) of Journal of Public Policy & Marketing. This paper was also a finalist for the 2021 AMA-EBSCO-RRBM Award for Responsible Research in Marketing.

Melissa is currently an Associate Editor at the Journal of Consumer Psychology and at the Journal of Public Policy & Marketing. She is also on the Editorial Review Board at the Journal of Consumer Affairs. Melissa serves as the Treasurer for ACR's Special Committee for Transformative Consumer Research (TCR). Locally she is Chair of the Board of Directors for Prospera Credit Union and advises several other nonprofits on matters of marketing and social impact.

• Bublitz, M., Du, K. M., Hansen, J., Miller, E. G., , & Peracchio, L. A. Ending Hunger: How COVID-19 Revealed a Path to Food Access for All. Journal of the Association of Consumer Research, 8(2).
• Bublitz, M., Catlin, J., Lteif, L., Jones, A., & Peracchio, L. A. (2023). Plant Power: SEEDing our Future with Plant-Based Eating. Journal of Consumer Psychology, 33(1).
• Pham, N., Lwin, M., & Bublitz, M. (2022). Minty Fresh! Absolving Dieters of their Consumption Sins. International Journal of Marketing Studies, 14(2).
• Nardini, G., Bublitz, M., Butler, C., Croom-Raley, S., Escalas, J. E., Hansen, J., & Peracchio, L. A. (2022). Scaling Social Impact: Marketing to Grow Nonprofit Solutions. Journal of Public Policy & Marketing, 41(3), 254-276.
• Bublitz, M., Peracchio, L. A., Davis, B., Escalas, J. E., Hansen, J., Miller, E. G., Vallen, B., & White, T. B. (2022). Stronger Together: Developing Research Partnerships with Social Impact Organizations. Journal of Consumer Affairs.
• Bublitz, M., & Peracchio, L. A. (2022). Advancing Research with Social Impact Through Abduction. Commentaries on “An intervention-based abductive approach to generating testable theory”, 32(1), 203-207.
• Wang, K., Bublitz, M., & Zhao, G. (2021). Enhancing Dieters’ Perseverance in Adversity: How Counterfactual Thinking Increases Use of Digital Health Tracking Tools. Appetite, 164.
• Nardini, G., Rank-Christman, T., Bublitz, M., Cross, S., & Peracchio, L. A. (2021). Together We Rise: How Social Movements Succeed. Journal of Consumer Psychology, 31(1), 112-145.
• Bublitz, M., Chaplin, L., Peracchio, L. A., Deutsch Cermin, A., Dida, M., Edson Escalas, J., Eilert, M., Gloukhovtsev, A., & Miller, E. G. (2020). Rise Up: Understanding Youth Social Entrepreneurs and their Ecosystems. Journal of Public Policy & Marketing, 40(2), 206-225.
• Bublitz, M., Czarkowski, N., Hansen, J., Peracchio, L. A., & Tussler, S. (2020). Pandemic Reveals Vulnerabilities in Food Access: Confronting Hunger Amidst a Crisis. Maura Scott, Kelly Martin (Ed.). Journal of Public Policy Marketing: Marketing in Crisis Special Section, 40(1), 105-107.
• Bublitz, M., Rank-Christman, T., Cian, L., Cortada, X., Adriana Madzharov, A., Patrick, V. M., Peracchio, L. A., Scott, M. L., Sundar, A., Townsend, C., & To, N. (2019). Collaborative Art: A Transformational Force within Communities. Journal of the Association for Consumer Research, 4(4), 313-331.
• Pham, N., Morrin, M., & Bublitz, M. (2019). Flavor Halos and Consumer Perceptions of Food Healthfulness. European Journal of Marketing, 53(4), 685-707.
• Bublitz, M., Hansen, J., Peracchio, L. A., & Tussler, S. (2019). Hunger and Food Well-Being: Advancing Research and Practice. Journal of Public Policy and Marketing, 38(2), 136-153.
• Bublitz, M. G., Peracchio, L. A., Dadzie, C., Edson Escalas, J., Hansen, J., Hutton, M., Nardini, G., Absher, C., & Tangari, A. H. (2019). Food Access for All: Empowering Innovative Local Infrasctructure. Journal of Business Research, 100(July), 354-365.
• Yang, X., Mao, H., Jia, L., & Bublitz, M. (2018). A Sweet Romance: Assimilation and Contrast Effects of Romantic Stimuli on the Consumption of Sweets. Journal of Consumer Research, 45(6), 1213-1229.
• Bublitz, M. G., & Rhodes, J. (2017). Healthy Youth: School-based interventions to increase the activity levels in the classroom. Journal of Childhood Obesity, 2(1:3), 1-7.
• Bublitz, M., Escalas, J. E., Peracchio, L. A., Furchheim, P., Hamby, A., Kay, M., Mulder, M., & Scott, A. (2016). Transformative Storytelling: A Framework for Crafting Stories for Social Impact Organizations. Journal of Public Policy and Marketing, 35(2), 237-248.
• Bublitz, M., & Peracchio, L. A. (2015). Applying Industry Practices to Promote Healthy Foods: An Exploration of Positive Marketing Outcomes. Journal of Business Research, 68(12), 2484-2493.
• Bublitz, M., & Leisen Pollack, B. (2014). Are Students Tightening Their Belts? Student Income and Spending Patterns in Turbulent Economic Times.
• Bublitz, M., & et al., (2013). Promoting Positive Change: Advancing the Food Well-being Paradigm. Journal of Business Research, 66(8), 1121-1218.
• Bublitz, M., & et al., (2012). The Quest for Eating Right: Advancing Food Well-being. Journal of Research for Consumers.
• Bublitz, M., Peracchio, L. A., & Block, L. G. (2010). Why Did I Eat That? Perspectives on Food Decision Making and Dietary Restraint. Journal of Consumer Psychology, 20(3), 239-258.

• Nardini, G., Rank-Christman, T., Cross, S. N., Bublitz, M., & Peracchio, L. A. . Best Practices for Social Movement Impact. Transformative Consumer Research - Impact Conference 2022, Chicago, IL.
• Bublitz, M., Hansen, J., & Peracchio, L. A. . Collaborative Research to End Hunger. Transformative Consumer Research - Impact Conference 2022, Chicago, IL.
• Bublitz, M., & Peracchio, L. A. . Stronger Together: Partnering with Social Impact Organizations to Advance Well-being. Transformative Consumer Research Conference 2021, Virtual.
• Bublitz, M., Chaplin, L., & Peracchio, L. A. . Youth Social Entrepreneurship: Transformative Consumer Research and the United Nations Sustainable Development. Marketing & Public Policy Conference 2021, Virtual.
• Bublitz, M. G., & Peracchio, L. A. . Pandemic Reveals Vulnerabilities in FoodAccess: Confronting Hunger Amidst a Crisis. Winter American Marketing Association (AMA) 2021, Virtual.
• Bublitz, M. G., & Peracchio, L. A. . Broadening the Impact of TCR: Converting Research Insights into Action. Marketing & Public Policy Conference 2020, ZOOM.
• Bublitz, M. . Teens as Changemakers: Empower. Transformative Consumer Research Conference 2019, Tallahassee, FL.
• Wang, K., Bublitz, M., & Zhao, G. . Perseverance in Adversity: Using Counterfactual Thinking to Empower Dieters. Winter AMA 2019, Austin TX.
• Bublitz, M., Hansen, J., Peracchio, L. A., & Tussler, S. . Hunger and Food Well-being: Advancing Research & Practice. Winter AMA 2019, Austin TX.
• DeArmond, S. E., Bublitz, M., & Spivack, A. . Wellness at work: An organizing framework for research on wellness programs. Eleventh International Conference on Occupational Stress and Health, Atlanta, Georgia.

• Bublitz, M. Crafting Stories to Create Impact, Hunger Relief Federation of Wisconsin. November 2021.
• Bublitz, M. G., Hansen, J., Peracchio, L. A. Developing a Research Community to Create Social Impact, University of California Riverside. November 2021.
• Bublitz, M. Why did I eat that? Advancing the Food Well-being Paradigm, Weight of the Fox Valley. August 2017.

• 2022 Thomas C. Kinnear/Journal of Public Policy & Marketing Award (2022, February 28) American Marketing Association (AMA).
• AMA EBSCO Responsible Research in Marketing - Finalist (2021, December 15) American Marketing Association (AMA) and Responsible Research in Business & Management (RRBM) 2021 Finalist.
• Thomas Brooks Best Reviewer Award for the Journal of Consumer Affairs (2020, May 19) American Council on Consumer Interests.
• Penson Award (2019, September 3) University of Wisconsin Oshkosh.
• MBA Consortium Outstanding Faculty - Electives (2016, January) MBA Constortium.

• Researcher in Residence at Milwaukee’s Hunger Task Force: Mobile Market Initiatives to Increase Fruit & Vegetable Consumption UW Oshkosh Sabbatical FDB Research .
• Hunger Task Force Mobile Market Initiative: Increasing Fruit & Vegetable Consumption Among Vulnerable Populations Association for Consumer Research (ACR)/Transformative Consumer Research Grants, Gus Shumaker Nutrition Incentive Program (USDA GusNIP) External .