• Ph.D. Marketing University of Wisconsin-Milwaukee 2011
• MBA UW Oshkosh 2002
• BBA Marketing UW Oshkosh 1996

Melissa G. Bublitz is an Associate Professor of Marketing at the University of Wisconsin Oshkosh. Her research focuses on the intersection of marketing and public policy investigating topics such as food decision making, financial decision making, health and well-being, sustainability, social entrepreneurship, and non-profit marketing. Her work seeks to leverage marketing science to empower consumers and organizations to make choices that advance the well-being of individuals and communities. Her research work has appeared in the Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Consumer Psychology, Journal of Business Research, European Journal of Marketing and the Journal of the Association for Consumer Research.

• Wang, K., Bublitz, M., & Zhao, G. (2021). Enhancing Dieters’ Perseverance in Adversity: How Counterfactual Thinking Increases Use of Digital Health Tracking Tools. Appetite, 164.
• Nardini, G., Rank-Christman, T., Bublitz, M., Cross, S., & Peracchio, L. A. (2021). Together We Rise: How Social Movements Succeed. Journal of Consumer Psychology, 31(January), 112-145.
• Bublitz, M., Chalplin, L., Peracchio, L. A., Deutsch Cermin, A., Dida, M., Edson Escalas, J., Eilert, M., Gloukhovtsev, A., & Miller, E. G. (2020). Rise Up: Understanding Youth Social Entrepreneurs and their Ecosystems. Journal of Public Policy & Marketing, 40(2), 206-225.
• Bublitz, M. (2020). Pandemic Reveals Vulnerabilities in Food Access: Confronting Hunger Amidst a Crisis. Maura Scott, Kelly Martin (Ed.). Journal of Public Policy Marketing: Marketing in Crisis Special Section, 40(1), 105-107.
• Bublitz, M., Rank-Christman, T., Cian, L., Cortada, X., Adriana Madzharov, A., Patrick, V. M., Peracchio, L. A., Scott, M. L., Sundar, A., Townsend, C., & To, N. (2019). Collaborative Art: A Transformational Force within Communities. Journal of the Association for Consumer Research, 4(4).
• Pham, N., Morrin, M., & Bublitz, M. (2019). Flavor Halos and Consumer Perceptions of Food Healthfulness. European Journal of Marketing, 53(4), 685-707.
• Bublitz, M., Hansen, J., Peracchio, L. A., & Tussler, S. (2019). Hunger and Food Well-Being: Advancing Research and Practice. Journal of Public Policy and Marketing, 38(2), 136-153.
• Bublitz, M. G., Peracchio, L. A., Dadzie, C., Edson Escalas, J., Hansen, J., Hutton, M., Nardini, G., Absher, C., & Tangari, A. H. (2019). Food Access for All: Empowering Innovative Local Infrasctructure. Journal of Business Research, 100(July), 354-365.
• Yang, X., Mao, H., Jia, L., & Bublitz, M. (2018). A Sweet Romance: Assimilation and Contrast Effects of Romantic Stimuli on the Consumption of Sweets. Journal of Consumer Research, 45(6), 1213-1229.
• Bublitz, M. G., & Rhodes, J. (2017). Healthy Youth: School-based interventions to increase the activity levels in the classroom. Journal of Childhood Obesity, 2(1:3), 1-7.
• Bublitz, M., Escalas, J. E., Peracchio, L. A., Furchheim, P., Hamby, A., Kay, M., Mulder, M., & Scott, A. (2016). Transformative Storytelling: A Framework for Crafting Stories for Social Impact Organizations. Journal of Public Policy and Marketing, 35(2), 237-248.
• Bublitz, M., & Peracchio, L. A. (2015). Applying Industry Practices to Promote Healthy Foods: An Exploration of Positive Marketing Outcomes. Journal of Business Research, 68(12), 2484-2493.
• Bublitz, M., Block, L. G., & Grier, S. A. (2014). Social Marketing to Advance Food Well-being. David W. Stewart (Ed.). 3, 39-76. Santa Barbara, CA: Handbook of Social Marketing Vol 3: Praeger Publishing.
• Bublitz, M., & Leisen Pollack, B. (2014). Are Students Tightening Their Belts? Student Income and Spending Patterns in Turbulent Economic Times.
• Peracchio, L. A., Bublitz, M., & Luna, D. (2014). Cultural Diversity and Marketing: The Multicultural Consumer. Veronica Benet-Martinez and Ying-Yi Hong (Ed.). , 438-461. New York, NY: Oxford University Press.
• Yang, X., Bublitz, M., Wang, K., & Peracchio, L. A. (2013). Consumer Creativity and Its Implications for Sustainability Marketing. Lynn R Kahle & Eda Gurel-Atay (Ed.). , 174-190. Armonk NY: M. E. Sharpe.
• Bublitz, M., & et al., (2013). Promoting Positive Change: Advancing the Food Well-being Paradigm. Journal of Business Research, 66(8), 1121-1218.
• Bublitz, M., & et al., (2012). The Quest for Eating Right: Advancing Food Well-being. Journal of Research for Consumers.
• Bublitz, M., Peracchio, L. A., & Block, L. G. (2010). Why Did I Eat That? Perspectives on Food Decision Making and Dietary Restraint. Journal of Consumer Psychology, 20(3), 239-258.

• Bublitz, M., & Peracchio, L. A. . Stronger Together: Partnering with Social Impact Organizations to Advance Well-being. Transformative Consumer Research Conference 2021, Virtual.
• Bublitz, M., Chaplin, L., & Peracchio, L. A. . Youth Social Entrepreneurship: Transformative Consumer Research and the United Nations Sustainable Development. Marketing & Public Policy Conference 2021, Virtual.
• Bublitz, M. G., & Peracchio, L. A. . Pandemic Reveals Vulnerabilities in FoodAccess: Confronting Hunger Amidst a Crisis. Winter American Marketing Association (AMA) 2021, Virtual.
• Bublitz, M. G., & Peracchio, L. A. . Broadening the Impact of TCR: Converting Research Insights into Action. Marketing & Public Policy Conference 2020, ZOOM.
• Bublitz, M. . Teens as Changemakers: Empower. Transformative Consumer Research Conference 2019, Tallahassee, FL.
• Wang, K., Bublitz, M., & Zhao, G. . Perseverance in Adversity: Using Counterfactual Thinking to Empower Dieters. Winter AMA 2019, Austin TX.
• Bublitz, M., Hansen, J., Peracchio, L. A., & Tussler, S. . Hunger and Food Well-being: Advancing Research & Practice. Winter AMA 2019, Austin TX.
• DeArmond, S. E., Bublitz, M., & Spivack, A. . Wellness at work: An organizing framework for research on wellness programs. Eleventh International Conference on Occupational Stress and Health, Atlanta, Georgia.

• Bublitz, M. Why did I eat that? Advancing the Food Well-being Paradigm, Weight of the Fox Valley. August 2017.

• Thomas Brooks Best Reviewer Award for the Journal of Consumer Affairs (2020, May 19) American Council on Consumer Interests.
• Penson Award (2019, September 3) University of Wisconsin Oshkosh.
• MBA Consortium Outstanding Faculty - Electives (2016, January) MBA Constortium.

• Researcher in Residence at Milwaukee’s Hunger Task Force: Mobile Market Initiatives to Increase Fruit & Vegetable Consumption UW Oshkosh Sabbatical FDB Research .
• Hunger Task Force Mobile Market Initiative: Increasing Fruit & Vegetable Consumption Among Vulnerable Populations Association for Consumer Research (ACR)/Transformative Consumer Research Grants, Gus Shumaker Nutrition Incentive Program (USDA GusNIP) External .