Kathy Fredrickson

Teaching Assistant Professor
Marketing

Office Hours:
Preferred Contact Method: Collaborate Ultra
Preferred Contact Info: fredrick@uwosh.edu
Day(s): Tuesday and  Thursday
Time(s): 9:00-11:00 or by appt.

 

Education:

  • MBA Business Administration UW Oshkosh 1999
  • BBA Marketing - Minor in Theatre UW Whitewater 1994

Online Instructor Certification Course, UW Oshkosh, 2022-2023 Completion

Publications:
    Conference Presentations:
    • Fredrickson, K. M. . High-Impact Audits in Digital Marketing. Spring Conference on Teaching & Learning : The Joys of Teaching & Learning : Cultivating community, Madison, Wisconsin.
    • Fredrickson, K. M. . Digital Marketing SOS for Small Business. Stukent Digital Marketing Summit, Utah.
    Professional Presentations:
    • Fredrickson, K. M. Using Short Form Video to Grow Your Business, Rock County Small Business Development Center. August 2023.
    • Fredrickson, K. M. Don’t Just Post – A Modern Playbook for Effective Personal Branding Online, Propel Young Professionals Organization - Oshkosh, Wisconsin. March 2021.
    • Fredrickson, K. M. Don’t Just Post – A Modern Playbook for Effective Personal Branding Online, Propel - Young Professionals Organization. March 2021.
    • Fredrickson, K. M. Positioning Your Organization for Ad Grant Success, NPlace. October 2020.
    • Fredrickson, K. M. Attract. Resonate. Differentiate! The Entrepreneur’s Playbook for Marketing, Green Bay Packers Mentor/Protege Program. May 2016.
    Awards and Honors:
    • Dean's Excellence Award (2023, May 5) University of Wisconsin College of Business.
    • Teaching Students to be Virtual Consultants in Times of Crisis - Honorable Mention in the 2020 MABDA Innovation in Business Education Award program under the track, Pedagogical or Curricular Innovation (2020, October 1) Midwest Business Deans Association.
    • Most Valuable Poster (MVP) (2020, June 18) Stukent.
    • CASE V District Award for Best Viewbook (2006, March) CASE V.
    Contracts and Grants:
    • CARES Act Grant: Digital Marketing Clinic for Small Businesses United States Small Business Administration (SBA) FDB Teaching .