Bryan Lilly

Distinguished Professor

Office Hours:
Preferred Contact Method: Email
Preferred Contact Info:
Day(s): No set hours, available as needed




  • Ph.D. Marketing Indiana University 1997
  • MBA Northwestern University 1991
  • BS The Ohio State University 1985
  • Lilly, B. S., Tippins, M., Tippins, K., & Lilly, J. (2023). Doctor Behaviors that Impact Patient Satisfaction. Jason A. Wolf, Ph.D., CPXP (Ed.). Patient Experience Journal, 10(2), 103-112.
  • Lilly, B. S. (2019). Student self-efficacy, employee engagement, and community vitality: A Collaborative data collection model for regional workforce development. Journal of Education and Work, 32(6-7), 614-632.
  • Griese, K., Alexandrov, A., Michaelis, C., & Lilly, B. S. (2018). Examining the Effect of Humor in Environmental Advertising. Marketing Management Journal, 28(1), 30-47.
  • Lilly, B. S., Stanley, S., & Hochstein, B. (2017). Incorporating a Counterproductive Work Behavior perspective into the Salesperson Deviance Literature: Intentionally Harmful Acts and Motivations for Sales Deviance. Greg Marshall (Ed.). Journal of Marketing Theory and Practice, 25(1).
  • Lilly, B. S. (2016). Recruiting New College Graduates: What Are Wisconsin Students Looking For? Wisconsin Business Voice, 2016 (18)(April), 36-37.
  • Alexandrov, A., & Lilly, B. S. (2014). Accidental Referrals. Keller Center Research Report, 7(1), 1-4.
  • Tippins, M., Lilly, B. S., & Brehmer, A. (2013). Improving Salesperson Recruitment: Examining Practices of Screening Candidates for Potential Success versus Potential Failure. Journal of Applied Business and Economics, 15(1), 29-38.
  • Alexandrov, A., Lilly, B. S., & Babakus, E. (2013). The Effects of Social- and Self-Motives on the Intentions to Share Positive and Negative Word of Mouth. Journal of the Academy of Marketing Science, 41(5), 531-546.
  • Leisen Pollack, B., Lilly, B. S., & (2012). End of Semester Grading. WI Business Education Journal.
  • Lilly, B. S., & Simmons, J. R. (2010). The University and Student Political Engagement. Political Science and Politics.
  • Lilly, B. S. (2009). Optimizing stimuli order in marketing experiments: a comparison of four orders using six criteria. Journal of Targeting Measurement and Analysis for Marketing, 17 (4).
  • Hartenian, L. S., & Lilly, B. S. (2009). Egoism and Commitment: A Multidimensional Approach to Understanding Sustained Volunteering. Journal of Managerial Issues.
  • Tippins, M., Lilly, B. S., & Leisen Pollack, B. (2007). The Effects Of Relationship Management Instruments On Loyalty: The Case Of Customer Terminology. Services Marketing Quarterly, 28(3).
  • Tippins, M., Lilly, B. S., & Leisen Pollack, B. (2004). A Broadened Sales Curriculum: Exploratory Evidence. Journal Of Marketing Education 26(3), 26(3).
  • Lilly, B. S., & Tippins, M. (2002). Enhancing Student Motivation In Marketing Classes: Using Student Management Groups. Journal Of Marketing Education 24(3).
  • Leisen Pollack, B., Lilly, B., & Winsor, R. D. (2002). The Effects Of Organizational Culture And Market Orientation On The Effectiveness Of Strategic Marketing Alliances. Journal Of Services Marketing 16(2/3).
Conference Presentations:
  • Lilly, B. S. . The Impact of Self Efficacy on Student Job Search. Society of Marketing Advances Annual Conference, 2018, West Palm Beach, Florida.
  • Lilly, B. S. . What are Salespeople Doing and Why? Diving Into Sales Counterproductive Work Behaviors.. 2013 American Marketing Association Summer Educators' Conference 2013, Boston.
  • Lilly, B. S. . Buyers: Roles and Motivations. 2012 Sales Educators' Academy, Altamonte Springs, FL.
Professional Presentations:
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