Mike Tippins
Distinguished Professor
Marketing
Office Hours:
Preferred Contact Method: | |
Preferred Contact Info: | tippins@uwosh.edu |
Day(s): | Tuesday/Thursday |
Time(s): | 8:40-9:40AM or by appt |
Education:
- Ph.D. Marketing University of Nebraska -- Lincoln 1999
- MBA Indiana University -- Fort Wayne 1995
- BBA University of Georgia 1988
Publications:
- Alexandrov, A., Tippins, M., & Sen, S. Network Analysis of Traditional Word of Mouth. Electronic Journal of Business Research Methods.
- Tippins, M. Consensus versus Chaos: Knowledge Development within the Fields of Marketing Channels and Consumer Behavior. Ethics & Critical Thinking Journal.
- Tippins, M. (2019). Journal of Global Business Management. Lieh Chang (Ed.). Journal of Global Business Management, 15(2).
- Tippins, M. (2019). The International Journal of Business & Management. B. K. Ghosh (Ed.). Globeedu Group, 7(10).
- Desai, A. B., Tippins, M., & Arbaugh, B. (2014). Learning through Collaboration and Competition: Incorporating Problem Based Learning and Competition Based Learning in a Capstone Course. Organization Management Journal, 11(4), 258-271.
- Tippins, M., Lilly, B. S., & Brehmer, A. (2013). Improving Salesperson Recruitment: Examining Practices of Screening Candidates for Potential Success versus Potential Failure. Journal of Applied Business and Economics, 15(1), 29-38.
- Tippins, M., Lilly, B. S., & Leisen Pollack, B. (2007). The Effects Of Relationship Management Instruments On Loyalty: The Case Of Customer Terminology. Services Marketing Quarterly, 28(3).
- Tippins, M., Lilly, B. S., & Leisen Pollack, B. (2004). A Broadened Sales Curriculum: Exploratory Evidence. Journal Of Marketing Education 26(3), 26(3).
- Lilly, B. S., & Tippins, M. (2002). Enhancing Student Motivation In Marketing Classes: Using Student Management Groups. Journal Of Marketing Education 24(3).
Conference Presentations:
- Desai, A. B., & Tippins, M. . The Student Consulting Practicum: Applied Learning through Collaboration and Competition. AMA Summer Marketing Educators’ Conference, Chicago.
Professional Presentations:
Awards and Honors:
Contracts and Grants:
- Winnebago County Specialized Transportation Study East Central Wisconsin Regional Planning Commission External .
