Mike Tippins

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, , , tippins@uwosh.edu
(920) 424-2094
Sage 1448
Distinguished Professor
Marketing

Office Hours:
Preferred Contact Method: Email
Preferred Contact Info: tippins@uwosh.edu
Day(s): Tuesday/Thursday
Time(s): 8:40-9:40AM or by appt

 

Education:

  • Ph.D. Marketing University of Nebraska -- Lincoln 1999
  • MBA Indiana University -- Fort Wayne 1995
  • BBA University of Georgia 1988
Publications:
  • Alexandrov, A., Tippins, M., & Sen, S. Network Analysis of Traditional Word of Mouth. Electronic Journal of Business Research Methods.
  • Tippins, M. Consensus versus Chaos: Knowledge Development within the Fields of Marketing Channels and Consumer Behavior. Ethics & Critical Thinking Journal.
  • Tippins, M. (2019). Journal of Global Business Management. Lieh Chang (Ed.). Journal of Global Business Management, 15(2).
  • Tippins, M. (2019). The International Journal of Business & Management. B. K. Ghosh (Ed.). Globeedu Group, 7(10).
  • Desai, A. B., Tippins, M., & Arbaugh, B. (2014). Learning through Collaboration and Competition: Incorporating Problem Based Learning and Competition Based Learning in a Capstone Course. Organization Management Journal, 11(4), 258-271.
  • Tippins, M., Lilly, B. S., & Brehmer, A. (2013). Improving Salesperson Recruitment: Examining Practices of Screening Candidates for Potential Success versus Potential Failure. Journal of Applied Business and Economics, 15(1), 29-38.
  • Tippins, M., Lilly, B. S., & Leisen Pollack, B. (2007). The Effects Of Relationship Management Instruments On Loyalty: The Case Of Customer Terminology. Services Marketing Quarterly, 28(3).
  • Tippins, M., Lilly, B. S., & Leisen Pollack, B. (2004). A Broadened Sales Curriculum: Exploratory Evidence. Journal Of Marketing Education 26(3), 26(3).
  • Lilly, B. S., & Tippins, M. (2002). Enhancing Student Motivation In Marketing Classes: Using Student Management Groups. Journal Of Marketing Education 24(3).
Conference Presentations:
  • Desai, A. B., & Tippins, M. . The Student Consulting Practicum: Applied Learning through Collaboration and Competition. AMA Summer Marketing Educators’ Conference, Chicago.
Professional Presentations:
    Awards and Honors:
      Contracts and Grants:
      • Winnebago County Specialized Transportation Study East Central Wisconsin Regional Planning Commission External .