Looking to spread the word about the latest edition of your school’s newspaper? Want more students to order this year’s yearbook? Check out the Social Media Tips and Tricks session to learn new ways to promote, advertise and use social media to amplify your message.
What You’ll Learn
Trevor Clementi, University of Wisconsin Oshkosh University and Marketing Communications director of digital marketing, shares valuable social media strategies, breaks down how to understand your audience and provides insights on how to select the best social media platforms to help you achieve your goals.
How Social Works
Clementi explains how social media platforms prioritize certain content through the use of algorithms. He also encourages developing personas to better understand the types of content your target audience values. The questions posed throughout the video invite reflection to help you build a successful social media strategy to achieve your goals.
Not only does Clementi go into detail about how to market your brand and the questions to ask yourself, but he also talks about how to manage, understand and read your social analytics, traffic and demographics. Some tips include asking your audience questions and creating surveys to find out their perspectives and attitudes.
To discover more great content related to marketing and promoting your student media, visit the Northeastern Wisconsin Scholastic Press Association webpage and sign up for the 2022 multimedia journalism high school conference today!