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New Media Marketing Certificates and Courses

Programs marked with a  are full certificate programs with the classes listed underneath. All classes, whether they are part of a certificate program or not, may be taken as stand-alone courses.

Means the program is instructor-lead.  Means the program is student-directed. Learn the difference.

Earn an online marketing certificate from UW Oshkosh! Enroll today, and boost your career potential.


WORDPRESS CERTIFICATE

$495 for the certificate • View start dates and register online

WordPress is the most popular content management system (CMS) for website and blog design.

During the first week, you will learn or refresh your knowledge of all the initial steps and the required elements for having a website. Then find out how to build a simple WordPress website or blog. Topics include an introduction to CMS, WordPress installation and setup, page and content creation, administration, themes (selection, purchase, installation, and setup), working with widgets and plugins, and more.

Finally, acquire advanced knowledge about WordPress options and features. You will learn how to modify WordPress web pages by hand-coding, learn about simple yet effective search engine optimization (SEO) techniques that improve your website ranking, and much more.

After successfully completing the WordPress Certificate you will know how to build a WordPress website or blog, customize your WordPress site by hand-coding HTML, CSS, and PHP, know necessary regular WordPress maintenance, create WordPress website backup, and know how to apply SEO techniques in WordPress.


DIGITAL MARKETING CERTIFICATION

$1095 for the certificate • View start dates and register online

Digital marketing now makes up over 50% of most marketing budgets – smart marketers and business professionals are growing their knowledge and skills in digital marketing to drive results and grow career opportunities. Now is the time to take charge and earn your certification in digital marketing to gain an understanding of how to use digital marketing tools to drive business results. We show you everything – from beginner to advanced, for small businesses, DIY, agencies or large organizations.

Your successful completion will help you:

  • Use digital marketing to get results for your business or organization
  • Build a digital marketing strategy and measure the results
  • Gain a foundational + advanced understanding of what, why and how
  • Showcase your skills and expertise in digital marketing

PODCASTING 

$245 for one-month course • View start dates and register online

Businesses are turning to podcast to grow their brand and connect with customers. People with a niche hobby are turning podcasts into a business. Podcasting is experiencing a rebirth as mobile devices are everywhere. The intimate nature of the audio medium allows potential clients to get to know who you are and determine if you are the kind of company with which they want to do business.  Learn how to take your business or hobby and turn it into a podcast.  This step-by-step class will take you from start to finish and cover the required elements needed to get your show online.  Come to class with your idea and end with your show online for all to hear.