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New Media Marketing Certificates and Courses

Programs marked with a  are full certificate programs with the classes listed underneath. All classes, whether they are part of a certificate program or not, may be taken as stand-alone courses.

Means the program is instructor-lead.  Means the program is student-directed. Learn the difference.

Earn an online marketing certificate from UW Oshkosh! Enroll today, and boost your career potential.


DIGITAL MARKETING CERTIFICATION

$1095 for the certificate • View start dates and register online

Digital marketing now makes up over 50% of most marketing budgets – smart marketers and business professionals are growing their knowledge and skills in digital marketing to drive results and grow career opportunities. Now is the time to take charge and earn your certification in digital marketing to gain an understanding of how to use digital marketing tools to drive business results. We show you everything – from beginner to advanced, for small businesses, DIY, agencies or large organizations.

Your successful completion will help you:

  • Use digital marketing to get results for your business or organization
  • Build a digital marketing strategy and measure the results
  • Gain a foundational + advanced understanding of what, why and how
  • Showcase your skills and expertise in digital marketing

GOOGLE TOOLS CERTIFICATE  

$495 for all three courses and certificate • View start dates and register online

Increase your online savvy and ability to position yourself and your organization for greater success. Experience the interaction and big take-aways from studying with top-notch professionals. Your instructors not only work with these tools every day but speak at national conferences and train others. Your teachers have tips you have not discovered yet.

Learn more about Google Analytics, Google apps for business, and Google+. Acquire new tips and techniques. Just one new tip can mean greater productivity, effectiveness and even profitability for your work.

Course One: Google Analytics • One month course • $195

If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This course, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard Google Analytics, a free online tool. You’ll understand your visitor traffic better, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more conversions and sales from your website visitors. A must for anyone serious about leveraging more success from their website.

Course Two: Google Apps for Business • One month course • $195

Google has a variety of web-based applications and tools to help you become more productive, including Gmail, Google Calendar, Drive, Hangouts, Documents, Spreadsheets, Presentations, and more. Move beyond the basic features you figured out on your own. Be able to use them to work collaboratively and increase productivity. Learn how to run online meetings and webinars. Learn the ins and outs of all the tools Google has to help you become more productive and improve your work communication skills. You will learn time-saving tips and strategies to get more done in your work and personal life.

Course Three: Google+ •  One month course • $195

Google+ has surpassed Twitter to become the second-largest social network next to Facebook. Discover the best ways to use this popular and emerging social media platform to raise your online profile, and connect with current and potential new contacts. You’ll learn the advantages of using Google+, how it can help your organization to engage existing users, and grow your base and techniques for using the platform to create relationships, and expand your reach and knowledge in particular subject matter areas.


INBOUND MARKETING CERTIFICATE 

$495 for all three courses and certificate • View start dates and register online

Inbound marketing is a way to help potential customers find you through organic search. It is a process of using your website in a way that attracts visitors naturally through search engines, the blogosphere, and social media. Inbound marketing is more effective than outbound marketing, where you push sales messages to your potential customers. Inbound marketing is the future of the way we market in the 21st century. Discover how to attract customers to your site, what kind of content to share with them, how to use landing pages and forms to collect names and email address, and how to implement lead-nurturing campaigns that result in sales.

Course One: Introduction to Inbound Marketing • One month course • $195

Inbound marketing is a process of using your website in a way that it attracts visitors naturally through search engines, the blogosphere, and social media. The average human today is inundated with more than 2000 outbound marketing interruptions per day – and we’re all figuring out how to block them. Caller ID, spam filters, TiVo, and satellite radio are all things we use today so that we can avoid being marketed to. In this course, you will discover how to attract customers to your site, what kind of content to share with them, how to use landing pages and forms to collect names and email address, and how to implement lead-nurturing campaigns that result in sales.

Course Two: Content Marketing • One month course • $195

You have a website, but why will your customers want to come back or buy something or take action? Do you really know who you are selling to? Do you know what you want to say to them? Do you know how you want to say it? Discover ways to identify who your ideal audience is. Learn how to create content that is engaging and purposeful. Find out what you want to say to them. Explore where you want to say it. And finally, find out how you want to say it. In one month, you will be better equipped to create your own content marketing strategy and create a content-rich website that exceeds the needs of your visitors.

Course Three: Advanced Inbound Marketing • One month course • $195

Get under the hood of inbound marketing and learn how to monitor measure and manage the integrated results of your inbound marketing activities at a more advanced level. We’ll focus on the data that actually matters and how it is influenced by visitor/user engagement. Gain deeper insights into user behavior; learn how to track meaningful conversions, measure visitor engagement and how to use landing pages more effectively – including how to create forms that get results.


PODCASTING 

$245 for one-month course • View start dates and register online

Businesses are turning to podcast to grow their brand and connect with customers. People with a niche hobby are turning podcasts into a business. Podcasting is experiencing a rebirth as mobile devices are everywhere. The intimate nature of the audio medium allows potential clients to get to know who you are and determine if you are the kind of company with which they want to do business.  Learn how to take your business or hobby and turn it into a podcast.  This step-by-step class will take you from start to finish and cover the required elements needed to get your show online.  Come to class with your idea and end with your show online for all to hear.