Andrew Smock, Ph.D.
Office: A/C W113
Phone: (920) 424-7039
Ph.D. in Media and Information Studies, Michigan State University
M.L.S. in Communication Technology, Eastern Michigan University
Andrew Smock serves as the chair of the Department of Radio TV Film. He teaches courses in media research and digital media theory and production, including Theory and Practice of New Media, Digital Communication and Design, and Audience Insights. His research focuses on the social implications of digital and social media. Smock’s work has been published in Communication Studies, Telemedicine and e-Health, and Computers in Human Behavior.
Smock is also interested in media history and is currently working on a project addressing promotional Christmas albums that were created by product manufacturers and retailers for distribution as customer premiums. This practice was begun by tire manufactures Goodyear and Firestone in the 1960s, inspiring Smock to produce a radio special titled Whitewall Christmas, which aired on 90.3 WRST–FM (Oshkosh) and garnered interest from Wisconsin Public Radio. The program was recognized by the Wisconsin Broadcasters Association in May of 2019 with an award for Best Specialty Programming.