What are people, customers and colleagues looking for in a family business? What is the workplace culture you have created with your team that leads to success? Creating a mission-driven culture with compassion and trust turns satisfied customers into loyal customers. If the work we do is tied into a valued-based purpose beyond profits our job satisfaction also increases substantially.

Join John McHugh, director of corporate communications, leadership development and training for Kwik Trip Inc., based in La Crosse, as he explores the role of values and culture at Kwik Trip. His examples and stories are ones that you won’t forget.