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Why Brand Matters

Did you know there are almost 4,000 colleges and universities in the United States? There are 85 in the state of Wisconsin.

In order for UW Oshkosh to continue to attract students, faculty and staff we need to give people a reason to choose our campus over the others. That can be done with the help of a strong and consistent brand. People need to understand who we are as a university and what sets us apart.

Setting ourselves apart

We set ourselves apart by consistently and collectively telling our story! We are stronger together! A brand is a set of guidelines that we can all incorporate into our communications so we are all beating the same drum. We build recognition around our visual identity and tell stories and use words that highlight what makes us different.