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Our Brand

The UW Oshkosh brand is how outside parties perceive our organization. Through our messaging, storytelling, and visual identity, we accentuate our campus’s best attributes in order to stand out among more than 4,000 higher education institutions in the United States.

UW Oshkosh Sesquicentennial Media

Find media, messaging and downloads you can use to create materials that celebrate our University’s 150th year.

Brand Colors

Find RGB, CMYK and PMS values for our UW Oshkosh brand colors.

Brand Downloads

Download branded letterhead, email banners, social media profile pictures and more.


View guidelines for creating email signatures and requesting personalized email banners.


Download visual identifiers for UW Oshkosh and our three campuses.


View guidelines for finding and using photography to represent UW Oshkosh.

Style Guide

Become familiar with our rules and guidelines to use when writing about UW Oshkosh.


Learn about the official typography we use to represent UW Oshkosh.


Find brand guidelines and best practices for editing and managing your UW Oshkosh website.


If you would like to know anything more about the new brand direction at UW Oshkosh, please fill out the form below or email us directly at

Brand Questions