The UW Oshkosh brand is how outside parties perceive our organization. Through our messaging, storytelling, and visual identity, we craft our brand and accentuate our campus’s best attributes. Communicating this brand consistently over time will help us actively shape the public perception of UW Oshkosh, and work we put in to maintaining our brand will allow us to stand out from the more than 4,000 higher education institutions in the United States.
The UW Oshkosh brand includes our key messaging, logo, colors and fonts. Its scope is comprehensive and long-lasting and it is designed for a very general audience. A campaign platform, on the other hand, takes our brand platform and leverages it in a way that resonates with a particular audience. Campaigns tend to be shorter-term initiatives with specifically defined audiences and goals. Our largest currently running campaign is the Titans Are undergraduate admissions campaign.