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Our Brand

The UW Oshkosh brand is how outside parties perceive our organization. Through our messaging, storytelling, and visual identity, we accentuate our campus’s best attributes in order to stand out among more than 4,000 higher education institutions in the United States.

Brand Colors

Find RGB, CMYK and PMS values for our UW Oshkosh brand colors.

Brand Downloads

Download branded letterhead, email banners, social media profile pictures and more.

Email

View guidelines for creating email signatures and requesting personalized email banners.

Logos

Download visual identifiers for UW Oshkosh and our three campuses.

Photography

View guidelines for finding and using photography to represent UW Oshkosh.

Style Guide

Become familiar with our rules and guidelines to use when writing about UW Oshkosh.

Typography

Learn about the official typography we use to represent UW Oshkosh.

Web

Find brand guidelines and best practices for editing and managing your UW Oshkosh website.