Brand Colors - University Marketing and Communications
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University Color Palette

Color is often inextricably linked to an organization’s identity (e.g., IBM, John Deere, Coca-Cola). Similarly, the most prestigious educational institutions are readily associated with their school colors.

The official colors of UW Oshkosh are black, yellow, Titan gold and white — colors that, taken together, both recall our institutional heritage and reflect our contemporary image.

CMYK 0/0/0/100
Hex #000000

CMYK 0/18/100/0
Hex #ffcc00

CMYK 0/0/0/0
Hex #ffffff

Titan Gold
CMYK 30/50/85/0
Hex #996633

Web Color Palette

A color palette has been designed especially for use on the University’s website, based closely on the official colors in the print palette.

The colors in the complementary print palette also complement the Web palette.

Pantone® color books are available in Integrated Marketing & Communications for reference.


Hex #000000

Dark Gray

Hex #3b3b3b

Medium Gray

Hex #575757

Light Gray

Hex #666666


Hex #edecda


Hex #69bad9


Hex #cc660b


Hex #ffcc00