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  Media Line: (920) 267-0628
  umc@uwosh.edu
   201 Dempsey Hall

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Logos and Wordmarks

Looking for a logo? You’ve come to the right place. For your convenience, we have a selected variety of logos, wordmarks and secondary identifiers available to you for download.

Wordmark Usage Guidelines

UW Oshkosh Wordmark

The wordmark is the primary identifier of the University and, with few exceptions, should appear on all official documents.

There are two approved versions of the wordmark – vertical and horizontal – as shown below. The vertical is the preferred version, but design considerations should take precedence in your usage decisions.

vertical wordmark usage

Vertical

horizontal wordmark usage

Horizontal

Both wordmarks should always have at least 0.25″ clear space on all sides.

Size

The preferred size for the vertical wordmark in any standard printed document: Recommended height 1″ with 0.25″ clear space on all sides Minimum height 0.5″

The preferred size for the horizontal wordmark in any standard printed document: Recommended height 0.6″ with 0.25″ clear space on all sides. Minimum height 0.35″

When using the wordmark, it should be in proportion to the size of the piece on which it will appear. For example, using the wordmark at its minimum 0.5″ height on an 11″ x 17″ poster is not in proportion to the piece, as the wordmark would not be readily visible.

Color/Representation

The standard colors of the wordmark are: UWO Wordmark

UNIVERSITY OF WISCONSIN [40% Black, Hex #999999]

Wave [PMS 123C, CMYK 0/18/100/0, Hex #ffcc00]

OSHKOSH [100% Black, Hex #000000]

Where production or design considerations require it, the wordmark may also be represented entirely in black or entirely reversed out. In some circumstances (e.g., one-color printing), the wordmark may appear in a single, solid color, as shown below.

all black logo    reverse logo horizontal

single color logo    gold logo

Misuse

To ensure consistency across the University, the wordmark must not be modified in any way, except as outlined on the previous pages. Shown below are a few examples of wordmark misuse.

colored logo    altered logo    no contrast logo    angeled logo    added elements logo    new fonts logo    transparent logo    stretched logo

UW Oshkosh Wordmark

This logo (commonly referred to as our wordmark) is the primary identifier of the University and is used to support and strengthen our identity.  It should appear, with few exceptions, on all official documents. The wordmark is the only approved graphic representation of the University’s name and must follow all visual identity guidelines shown above.

Each download available below contains the following file formats: AI, JPG, PNG.

UWO Wordmark
UWO Wordmark One Color
UWO Wordmark Reverse
UWO Wordmark Horizontal
UWO Wordmark Horizontal One Color
UWO Wordmark Horizontal Reverse

UW Oshkosh Sub-Branding

The University of Wisconsin Oshkosh is comprised of many different colleges, departments, units and programs, and in some cases, it is important for them to have a strong individual identity.

At the same time, it is essential for each to leverage the identity of the University in order to benefit fully from the connection to this highly respected, comprehensive institution. The strength of the whole lends strength to the individual parts

University Marketing & Communications will work closely with departments, units or programs on the development of sub-brands.

Each download available below contains the following file formats: AI, JPG, PNG.

Wordmark

COB
COEHS
COLS
CON
Graduate Studies

Wordmark One Color

COB
COEHS
COLS
CON
Graduate Studies

Wordmark Reverse

COB
COEHS
COLS
CON
Graduate Studies

Horizontal Wordmark

COB
COEHS
COLS
CON
Graduate Studies

Horizontal Wordmark One Color

COB
COEHS
COLS
CON
Graduate Studies

Horizontal Wordmark Reverse

COB
COEHS
COLS
CON
Graduate Studies 

UW–Fond du Lac and UW–Fox Valley

Each download available below contains the following file formats: AI, JPG, PNG (JPG not available in reverse).

Black and white (one-color) is the preferred color choice for the UW–Fond du Lac and UW–Fox Valley logos. On a dark background, a white (reversed) version should be used. No other colors or configurations are acceptable and the logo should not be recreated, separated or modified in any way.

The logo should never be reproduced so small that it becomes illegible or unnoticeable (recommended no smaller than 0.75″ in height). A safe area of 0.25″ around all sides of the logo should also be preserved to allow for maximum legibility.

UW-Fond du Lac Tagline One Color
UW-Fond du Lac Tagline Reverse

UW-Fox Valley Tagline One Color
UW-Fox Valley Tagline Reverse

Other Visual Marks

Clash_ColorClash Mascot

University departments are asked to use the UW Oshkosh logo as their primary identifier. In cases where a Titan reference is made and the desire exists to leverage the campus mascot, Clash, we encourage and approve the use of the Clash Mascot Logo for general campus use on a case-by-case basis.

Athletics

The University of Wisconsin Oshkosh Titans athletic wordmark, logo, trademark, mascot and name are reserved for the use by the Department of Intercollegiate Athletics and can not be reproduced without the expressed written consent of the UW Oshkosh Department of Intercollegiate Athletics.

For logo usage questions, please contact Liz Smith at smithe@uwosh.edu.

All rights reserved.

Oviatt House Logo

At UW Oshkosh, the former logo refers to the circular graphic with the Oviatt House and trees, accompanied by the University name. This is no longer the active primary identifier for the University.

The precursor of the current logo was designed in the winter of 1977-1978 for use on a flag for an expedition to Antarctica by geology professor Thomas Laudon. Within the circle, the logo originally depicted a “moon’s eye view of the earth” to suggest UW Oshkosh’s worldwide impact.

Other images in the center of the logo were tried early in 1978, including a silhouette from the Oviatt House tower. Oviatt House’s rich history as the oldest building on campus (built in 1882-1883) lent this version of the logo a historic and collegiate appeal. Chancellor Edward M. Penson (1978-1989) soon gave it formal approval and stipulated that it become the official logo to be used on all University communications.

For more information regarding usage, please contact the University Marketing and Communications Office.

University Seal/Chancellor’s Medallion

The University Seal, also known as the Chancellor’s Medallion, is reserved for official documents, certificates or promotion of special/formal ceremonies.  It is NOT the official UW Oshkosh logo, and it should not be used as a replacement for the logo.

Special permission to use the Seal/Medallion for other purposes may be requested in writing from the Marketing and Communications Office, for approval by the Chancellor.