To promote the Bayeux Tapestry exhibit at UW Oshkosh, University Marketing and Communications created an integrated marketing communications plan, including print materials (1/4 sheet handouts, 11×17″ exhibit self-guided tours, posters, wayfinding signs, etc.), digital components (electronic signs, a website, email banner and Facebook posts, an event and ads) and five stories published on the UW Oshkosh Today news website. Visit the Bayeux Tapestry website.