The University Marketing and Communications media relations team responds to inquiries from journalists, coordinates media interviews and press conferences, prepares news releases, media advisories and news tips, and proactively develops and maintains effective working relationships with the media.
- Writes stories published daily on UW Oshkosh Today
- Publicizes events
- Connects experts with media professionals for trending stories and localizations of national stories
Media Relations Procedures
The University Marketing and Communications media relations team is responsible for developing and implementing a comprehensive media relations strategy designed to build the University’s visibility in print and broadcast media locally, nationally and internationally.
The media relations team responds to inquiries from journalists, coordinates media interviews and press conferences, prepares news releases, media advisories and news tips, and proactively develops and maintains effective working relationships with the media.
Keep us informed
If a situation or event arises that may attract media representatives to the campus, or if a reporter already is on campus to cover a situation or event, please inform Peggy Breister at (920) 424-1133 immediately so that we may work to assist the media in the most appropriate fashion.
Share your ideas
As UW Oshkosh continues to develop a stronger relationship with media representatives, we encourage faculty and administrators to become more involved and take a proactive role in notifying the media relations team of events, new programs and scholarly activities.
Part of our job is to provide expert guidance on whether a story is newsworthy. We will help you try to find angles to stories that would help you gain interest from the media.
How is news determined?
People in the media consider news to be something unusual, and they consider how many people would be affected and how those people might be affected.
The media relations team uses a variety of tools to share UW Oshkosh’s story with the media. Here are some examples of what might happen to your news tip:
- Your idea or project may become part of a pitch when we call or write a specific reporter or group of reporters
- News may get packaged into a news tip sheet, which is a collection of interesting story ideas that is sent to targeted media
- The idea may be used in a news release or media advisory
- The story might be used for UW Oshkosh Today
Chief Communications Officer Role
The chief communications officer can help administrators, faculty and staff prepare for media appearances. Among the services provided are:
- staging mock interviews
- image consulting
- help dealing with difficult questioning
Contact Interim Executive Director Peggy Breister at firstname.lastname@example.org for more information.
Media Relations Tools
University Marketing and Communications provides a strategic commitment to promote the many and diverse activities, talents, accomplishments and news related to the institution’s mission.
The news teams works with various colleges, programs and units to invite media to campus for stories and events that are likely to attract the attention of reporters.
While a result of these efforts might sometimes help to market a specific program, the primary purpose is not to fill seats, but rather to raise awareness.
Typically, when a reporter covers an event, the likely result usually does not run until after the event. Event organizers who wish to market a program should use direct marketing, advertising or other methods to attract participants. Media relations efforts such as news releases and calendar items are ineffective at attracting significant participants.
UW Oshkosh Today
UW Oshkosh Today serves as an all-in-one portal for anyone looking for institutional news, campus events and features about the individuals who make the University such a dynamic place to learn, work and live.
UW Oshkosh Today gives its readers the chance to submit their own stories and calendar entries.
News releases about UW Oshkosh activities are issued for items with potential to generate news stories or features. Other best practice media relations tools include media alerts, calendar announcements about upcoming events and story pitches by phone or email to reporters working on breaking news stories and features. Often stories are pitched without the use of a news release because of relationships the news team has developed with reporters.
With special emphasis placed on increasing national visibility and showcasing faculty, issues and events selected for promotion are based on newsworthiness, timeliness and the mission priorities for UW Oshkosh. Please submit a story idea here.
University Marketing and Communications is eager to hear your story ideas. We will pitch stories that are most likely to generate media interest.
Some examples of stories that are likely to succeed include:
- Stories with national scope or impact.
- Stories that are unique/human interest.
- Compelling stories with news/feature undertones.
University Marketing and Communications actively promotes our faculty as experts in their fields by pitching them as sources to a variety of media outlets. A searchable database is under development.