Education:

• Ph.D. Marketing University of Memphis 2007
• MS University of Memphis
• BS Technical University of Sofia, Bulgaria

• Alexandrov, A., Tippins, M., & Sen, S. Network Analysis of Traditional Word of Mouth. Electronic Journal of Business Research Methods.
• Milewicz, C., Griese, K., & Alexandrov, A. An international examination of private sector perspectives on city brand architectures. Place Branding and Public Diplomacy, 13(3), 205-222.
• Savitskie, K., Ranghanatan, S., Sen, S., & Alexandrov, A. Environmental Uncertainty, Information Quality, and Logistics Practices Impact on the Supply Chain Flexibility of Small Manufacturing Firms. Asia Pacific Journal of Marketing and Logistics, 25(5), 118-129.
• Sen, S., Alexandrov, A., Jha, S., McDowell, W. C., & Babakus, E. (2022). Convenient = Competitive? How Brick-And-Mortar Retailers Can Cope with Online Competition. Review of Managerial Science.
• Alexandrov, A., & Leisen Pollack, B. (2020). What Makes a Brand Interesting? Why Care? Journal of Consumer Marketing, 37(5), 501-510.
• Alexandrov, A. (2020). Value Co-creation and the Impact on Marketing and Event Management Curricula. Events - Future, Trends, Perspectives: An International Approach.
• Griese, K., Alexandrov, A., Michaelis, C., & Lilly, B. S. (2018). Examining the Effect of Humor in Environmental Advertising. Marketing Management Journal, 28(1), 30-47.
• Alexandrov, A., & Lilly, B. S. (2014). Accidental Referrals. Keller Center Research Report, 7(1), 1-4.
• Alexandrov, A., & Leisen Pollack, B. (2013). Exploring and Conceptualizing Brand Interestingness.
• Leisen Pollack, B., & Alexandrov, A. (2013). Nomological Validity of the Net Promoter© Index Question. Journal of Services Marketing, 27(2), 118-129.
• Alexandrov, A., Lilly, B. S., & Babakus, E. (2013). The Effects of Social- and Self-Motives on the Intentions to Share Positive and Negative Word of Mouth. Journal of the Academy of Marketing Science, 41(5), 531-546.
• Alexandrov, A., Shannahan, K. L., & Shannahan, R. J. (2010). Strategic Orientation and Customer Relationship Management: A Contingency Framework of CRM Success,. Journal of Comparative International Management.
• Alexandrov, A. (2010). Characteristics of Single Item Measures in Likert Scale Format. Electronic Journal of Business Research, 8(1), 1-12.
• Myers, S., Sen, S., & Alexandrov, A. (2010). The Moderating Effect of Personality Traits on Attitudes Toward Advertisements: A Contingency Framework. Management & Marketing, 5(3), 3-20.
• Alexandrov, A., Babakus, E., & Yavas, U. (2007). The Effects of Management Concern for Frontline Employees and Customers on Turnover Intentions: Moderating Role of Employment Status. Journal of Service Research, 9(4), 356-371.