MySpace launches in 2003. It is followed by Facebook in 2004 and YouTube in 2005. Social media and blogs redefine the journalism industry. Photography Club is created due to high demand for Photo II class and limited seats. The department adapts to the digital environment with classes like Online Publishing in 2005 and New & Emerging Media in 2010. Later the Interactive Web Management program partners with the journalism department to provide students with a cross-disciplinary media curriculum.