UW System Regents approve UWO brand, name change - UW Oshkosh Today
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One year ago University of Wisconsin Oshkosh officially became a university of three campuses uniquely poised to serve the needs of students, businesses and communities.

Today, following approval from the UW System Board of Regents, UWO officially launches the brand that will carry it into the future as a regional institution that builds on the strengths of its campuses.

The campus names approved by the Board of Regents are:

  • University of Wisconsin Oshkosh, Oshkosh Campus
  • University of Wisconsin Oshkosh, Fond du Lac Campus
  • University of Wisconsin Oshkosh, Fox Cities Campus

“I am pleased the Board of Regents has approved our plan,” said UW Oshkosh Chancellor Andy Leavitt. “We are stronger together and we can serve the needs of more students, whether that is through access to education at Fond du Lac and Fox Cities or through the four-year Oshkosh campus. Our University offers a wealth of opportunities.”

The naming structure evolved from a research study that invited students, parents and representatives of local communities to address what was important to them regarding their campuses. The results showed the important role UW Oshkosh and its campuses play in the region.

The “new” look actually returns UWO to its roots, creating a streamlined lettermark that represents the way many students, parents, alumni and communities already refer to the institution: UWO.

“We are excited to officially complete our name change to the University of Wisconsin Oshkosh,” said Martin Rudd, assistant chancellor for access campuses. “Our names reflect the pride of place of three thriving campuses, something that our students and community members noted in our market research. The access campus names reflect our connection as a single university, while capturing our history as well as who we are today.”

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