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Three University of Wisconsin Oshkosh students recently took home honors in the annual Culver’s Business Model Competition, sponsored by the University’s Alta Resources Center for Entrepreneurship and Innovation.

A panel of 12 judges evaluated five-minute business model pitches from nine student entrepreneurs to determine the following winners:

Jaden Radcliff, a first-year physics student from Hortonville, took first place for his unique food truck concept, RICE TIME. He plans to sell rice and stir fry dishes to college students who are looking for high-quality, affordable meals. He received $7,590 in cash and in-kind services.

Radcliff qualified to compete in the Wisconsin Big Idea Tournament in spring 2021.

Shifa Jaleel Ahamed, a senior from Oshkosh majoring in information systems, placed second and earned the People’s Choice award with her business venture, a service-based company that creates virtual training modules, scenarios and tours using augmented and virtual reality and Internet of Things technology. She received $4,950 in cash and in-kind services.

Jalen Greenlee, a junior management major from Brown Deer, placed third with his pitch to start Flora Fruit Company, a fruit box subscription company that delivers fresh, high-quality fruit boxes to customer’s doorsteps. He received $2,540 in cash and in-kind services.

Since 2013, dozens of entrepreneurs have had the opportunity to pitch their business concepts and compete for seed funding. This was the first year the competition was held virtually.

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