Celebration of Scholarship and Creative Activity 2021
News media both reflect and influence the dominant ways people understand the world and their place in it. It can reinforce or challenge ideologies and influence patterns of interaction with places and other people. This study explores local news media articles and their coverage of the UW-System during the early stages of the Covid-19 pandemic. It finds representations in the content of the articles of the tenets of neoliberal ideology through the themes of personal responsibility and schools as a business. This poster will share these findings and explain their relationship to neoliberalism, which creates and reinforces inequality.