Celebration of Scholarship and Creative Activity 2021
The Covid-19 pandemic resulted in a wealth of research examining how various aspects of personality and identity predict people’s responses to precautions and regulations developed to reduce the transmission of Covid-19. The purpose of this study was to investigate the relations between individual’s self-construal—how individuals define themselves in terms of individual traits or their relationship to others (Markus & Kitayama, 1991)—and how self-construal may predict their engagement in Covid-19 preventative behaviors. Another aspect of this study was to investigate the potential motivations for why people practice these behaviors. Do they engage in these behaviors to protect themselves, those close to them, or their communities? One hundred sixty-five undergraduate participants from the University of Wisconsin Oshkosh completed online surveys that measured their self-construal, engagement in Covid-19 preventative behaviors, and reasons for practicing these behaviors. Results revealed that different types of self-construal were unrelated to engagement in Covid-19 preventive behavior or to different reasons for practicing these behaviors. However, results did reveal that engagement in preventative behaviors were related to motivations to protect close others and communities rather than motivation to protect the self.