Brand Review Process
To help you better align your marketing and communications efforts with the institutional image, University Marketing and Communications provides brand review of marketing materials you may create for external audiences.
To submit documents to UMC for brand review, please e-mail a PDF or jpeg file of your project (Microsoft Publisher and Word files are not accepted) to firstname.lastname@example.org. It’s helpful to provide some context for what is being submitted, for example, the intended audience and goal. Please allow approximately two working days, depending on the size and complexity of the document, for the review process, including making any necessary changes prior to printing.
When you submit your communication materials for brand review, each piece will be evaluated using the “brand review” model shown below. It will be beneficial to review this list prior to submitting documents to UMC for brand review. In addition, our UW Oshkosh Brand Review Zones document provides guidelines and a detailed overview of the Brand Review process.
Does my marketing piece:
- Use the University logo correctly?
- Use University key messaging?
- Does the piece leverage an active campaign (Admissions, Graduate Studies, Athletics)?
- Use brand colors appropriately?
- Use University brand fonts?
- Use current University photography?
- Is the medium right for audience?
- Show a call to action?
- Include the Notice of Nondiscrimination and Accreditation statements (see below).
If you answered “yes” to all of these questions, your publication should pass the brand review process its first time through. If you answered “no” to any questions, please consider how to incorporate the appropriate edits into your piece, or contact UMC at 424-2442 to request assistance.
Notice of Nondiscrimination
Notice of Nondiscrimination: UW Oshkosh is committed to a policy of educational equity and conducts all educational programs, activities and employment practices without regard to race, gender, disability, sexual orientation, veteran status, political affiliation, arrest or conviction record. For more information visit: uwosh.edu/non
Notice of Nondiscrimination: uwosh.edu/non
HLC Accreditation Statement
UW Oshkosh is accredited (On Notice) by the Higher Learning Commission (HLC): uwosh.edu/accreditation