AMP: Ad, Multimedia Journalism and PR

Interactive Web Management (Partner Program)

The Interactive Web Management major was first established in the beginning of Fall 2012. This major was designed for students who are technologically savvy and are interested in interacting with user experience. 

Students who are interested to enroll in the IWM major can learn more about the program here.

As a partner program of the IWM major, the Advertising, Multimedia Journalism and Public Relations Department offers courses in writing/editing, advertising, visual journalism and media studies for students to gain hands-on experience of the digital and creative aspects of IWM.

Through our AMP courses, students in this major also learn how to apply online marketing, advertising and PR strategies, create digital content and analyze user-generated content, social media and collaborative technologies.